Today’s technologies are growing faster than we can keep up. How do we know which available resources will help us market ...Continue Reading
Brad Hedeman – Zingerman’s: Marketing Your Company’s Culture
How does your company’s culture reflect in your marketing efforts? Do you even consider the culture in your branding or marketing efforts? Why would this be important? If you live ...Continue Reading
Multi-Channel Digital Marketing Strategies That Scale
Please join us for another great session of LA2M with Paul Clancy & Scott DeRoche from Daniel Brian Advertising in Rochester, MI. Come and learn how to create marketing strategies ...Continue Reading
Jim Berline – The Value of Branding: Business & Personal
Jim leads Berline | Advertising, Marketing & Digital Communications with the confidence, competitive spirit and energy that made him an All-American ...Continue Reading
How To Get The Most Out Of Your Social Strategy with Nikki Sunstrum
Nikki Sunstrum is the Director of Social Media for the University of Michigan, where she is responsible for developing innovative solutions for strategically leveraging and advancing interactive communications at one ...Continue Reading
Lean Marketing – how to maximize marketing value with limited resources
Shamir Ozery will review marketing methodologies that help companies and marketers: Eliminate uncertainty Work smarter, not harder Develop Minimum Viable Campaigns Create validated learning cycles (build-measure-learn) Shamir will also talk ...Continue Reading
Social Media Business Blunders That Can Get You Fired
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from ...Continue Reading
Mobile: You Haven’t Seen Anything Yet…
And You Probably Won’t. (Its embedded in everything else!) You know those mobile operating systems people are always talking about, iOS and Android? You probably know one or the other ...Continue Reading
Facebook Now
If you are wondering when you should finally start advertising on Facebook the answer is simple—NOW. There is a reason Facebook’s valuation has reached over a quarter of a trillion ...Continue Reading
5 things every tech startup needs to know
Startup advice from a pro, right here in Ann Arbor. Satish Malnaik is co-founder of Fantelope, the world’s ultimate fan competition and engagement platform. He is a Michigan MBA Grad. ...Continue Reading