Why Branding is More Than a Logo – Matt Hansen

Why Branding is More Than a Logo Far too often a brand is thought of simply as the logo and colors on a business website. A necessary evil to launching ...Continue Reading

Open Forum on Video and Social Media

Bring your ideas and questions about video, this will be an open forum. You can ask other marketing attendees questions and get answers of what they are doing ...Continue Reading

Using Design as a Differentiator – Ross Johnson

NEW LOCATION! Buffalo Wild Wings – off Boardwalk out by the mall in the backroom. It’s a competitive world. Why should someone choose to do business with you over a ...Continue Reading

Be Heard! Make Your Website Sing

Be Heard! Make Your Website Sing What is it about a song that makes it truly memorable? We’ve all had that experience when a song speaks to us – ...Continue Reading

The Art of Integrated Marketing: The Ann Arbor Art Center Experience – Luisa Puentes and Sean Hickey

An impactful marketing program needs both a comprehensive strategy AND high-performance tactical execution. More than a case study this is a story that aims to inspire action. Join us as ...Continue Reading

Going #Rogue: Prepare, Protect and Mobilize – Jamie Ward (EMU) & Susan Emerick (IBM)

Recently we have seen an increase in the proliferation of “rogue” social accounts across the social sphere. Well known agencies like the Environmental Protection Agency (EPA), National Park Service (NPS) ...Continue Reading

Lean Marketing & Growth Hacking

THE DISCUSSION There’s a lot you can be doing with your marketing budget, so how can you determine what you should be doing? Thriving in a changing digital world ...Continue Reading