The six fundamentals of effective design

What makes a website successful? Is it messaging? Usability? Look and feel? There are actually six core facets of successful design. When a site is crafted around those facets it ...Continue Reading

Measuring Your Success in Digital

Join Bud Gibson, Director, Center for Digital Engagement, Eastern Michigan University, Professor, Computer Information Systems for his talk titled: Measuring Your Success in Digital Talk Description: The digital landscape has ...Continue Reading

TEDx Detroit Comes to LA2M

TEDx returns to Detroit Thursday, October 8 at the Fox Theatre as a day-long ...Continue Reading

Special Panel: Marketers of Successful Ann Arbor Festivals

Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, ...Continue Reading

Understanding the Customer’s Emotional Context to Get to Winning Strategies

“I have this product, that has these qualities, that these people will want to buy" is a position many marketers take when positioning their companies, their brands and their products. ...Continue Reading

Designing for the First Five Seconds

People make snap judgments. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even ...Continue Reading

The Influence of Color: Using Color to Inspire Consumers

Everything from fashion to technology to food affects the colors in our world. These colors change both in giant leaps and in small steps, often through seemingly invisible and mysterious ...Continue Reading

Build a Workplace People Love – Just Add Joy

Title: Build a Workplace People Love — Just add Joy One-sentence main message: Create an intentional team culture focused on the business value of joy and unleash the human energy ...Continue Reading

Curate for Your Customers: How to Market Expertise On the Cheap

Content Marketing; it’s been championed as “the new SEO” and it’s one of the most effective ways to be driving traffic and increasing customer engagement in 2015.  The only downside?  ...Continue Reading