Brad Hedeman – Zingerman’s: Marketing Your Company’s Culture

How does your company’s culture reflect in your marketing efforts? Do you even consider the culture in your branding or marketing efforts? Why would this be important? If you live ...Continue Reading

Multi-Channel Digital Marketing Strategies That Scale

Please join us for another great session of LA2M with Paul Clancy & Scott DeRoche from Daniel Brian Advertising in Rochester, MI. Come and learn how to create marketing strategies ...Continue Reading

Jim Berline – The Value of Branding: Business & Personal

Jim leads Berline | Advertising, Marketing & Digital Communications with the confidence, competitive spirit and energy that made him an All-American ...Continue Reading

Lean Marketing – how to maximize marketing value with limited resources

Shamir Ozery will review marketing methodologies that help companies and marketers: Eliminate uncertainty Work smarter, not harder Develop Minimum Viable Campaigns Create validated learning cycles (build-measure-learn) Shamir will also talk ...Continue Reading

Mobile: You Haven’t Seen Anything Yet…

And You Probably Won’t. (Its embedded in everything else!) You know those mobile operating systems people are always talking about, iOS and Android?  You probably know one or the other ...Continue Reading

5 things every tech startup needs to know

Startup advice from a pro, right here in Ann Arbor. Satish Malnaik is co-founder of Fantelope, the world’s ultimate fan competition and engagement platform. He is a Michigan MBA Grad. ...Continue Reading

Micro Moments

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one ...Continue Reading