Lean Marketing – how to maximize marketing value with limited resources

Shamir Ozery will review marketing methodologies that help companies and marketers:

  • Eliminate uncertainty
  • Work smarter, not harder
  • Develop Minimum Viable Campaigns
  • Create validated learning cycles (build-measure-learn)

Shamir will also¬†talk about creating growth, traction and prioritizing all the vast (and often confusing) marketing possibilities companies have to choose from, in a way that’s in-line with their resources.