Brad Hedeman – Zingerman’s: Marketing Your Company’s Culture

How does your company’s culture reflect in your marketing efforts? Do you even consider the culture in your branding or marketing efforts? Why would this be important? If you live it, you believe it, and so will your customers. Brad Hedeman, Marketing & Product Selection for Zingerman’s Mail Order business will share just how important culture is in marketing one of Ann Arbor’s most recognized brands.