Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one ...Continue Reading
Why isn’t my marketing working anymore?
You’ve followed all the best practices, read all the right blogs but your marketing has flatlined—or worse—is failing. What’s happening? What can I do to get my business back on ...Continue Reading
The six fundamentals of effective design
What makes a website successful? Is it messaging? Usability? Look and feel? There are actually six core facets of successful design. When a site is crafted around those facets it ...Continue Reading
Measuring Your Success in Digital
Join Bud Gibson, Director, Center for Digital Engagement, Eastern Michigan University, Professor, Computer Information Systems for his talk titled: Measuring Your Success in Digital Talk Description: The digital landscape has ...Continue Reading
TEDx Detroit Comes to LA2M
TEDx returns to Detroit Thursday, October 8 at the Fox Theatre as a day-long ...Continue Reading
Special Panel: Marketers of Successful Ann Arbor Festivals
Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, ...Continue Reading
Understanding the Customer’s Emotional Context to Get to Winning Strategies
“I have this product, that has these qualities, that these people will want to buy" is a position many marketers take when positioning their companies, their brands and their products. ...Continue Reading
Designing for the First Five Seconds
People make snap judgments. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even ...Continue Reading
The Influence of Color: Using Color to Inspire Consumers
Everything from fashion to technology to food affects the colors in our world. These colors change both in giant leaps and in small steps, often through seemingly invisible and mysterious ...Continue Reading
Build a Workplace People Love – Just Add Joy
Title: Build a Workplace People Love — Just add Joy One-sentence main message: Create an intentional team culture focused on the business value of joy and unleash the human energy ...Continue Reading