Upcoming LA2M Events

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Scott Thornton of TMV Group
Wednesday, May 13, 2015 - 11:45am - 1:00pm

“I have this product, that has these qualities, that these people will want to buy” is a position many marketers take when positioning their companies, their brands and their products. However, it’s far better to understand the emotional context by which people come to your market and win within that emotional structure.

Take a look at the most successful and long lasting brands and you’ll see at their root is a single consumer insight that drives all else in their marketing.

Understanding the Customer's Emotional Context to Get to Winning Strategies
Conor O'Neills, 318 South Main Street Ann Arbor, MI
“I have this product, that has these qualities, that these people will want to buy” is a position many marketers take when positioning their companies, their brands and their products. However, it’s far better to understand the emotional context by which people come to your market and win within that emotional structure. Take a look at the most successful and long lasting brands and you’ll see at their root is a single consumer insight that drives all else in their marketing. George Lois used to call it “The Word”, and we believe that; “It all starts with The Word”. This presentation will explain the process that is required to search for, un- cover and apply The Word to your brand. This human insight is far more than a big marketing idea or a campaign slogan. It most successfully forms the basis for the majority of the critical elements of every successful company. The Word, drives corporate strategy, product development, manufacturing, marketing, training, incentives, hiring and beyond. Scott Thornton has conducted over 20 worldwide studies with some big brands and the outcomes have placed and kept these brands in their preeminent positions for years. As the Managing Partner, TMV Group, Birmingham, MI, Scott is a celebrated marketing, advertising and communications executive with diverse experience in private and public companies. A highly creative brand leader, with numerous domestic and international accomplishments in corporate positioning, new company, new brand and new product launching, as well as brand strategy and management. After leading four of the top ad agencies where he directed the positioning and implementation efforts for some of the world’s most successful and profitable brands, Scott started TMV Group in 2004. The successful and rapidly growing firm manages brands and products for global, regional and local companies in the healthcare, banking, automotive, beer, education, soft drinks and legal fields. TMV group also manages a full portfolio of brands in the direct-to-consumer e-Commerce space. Scott is a graduate of Western Michigan University and holds a BA in Mass Communications and Political Science. Scott sits on the board of The Wayne State University Physicians Group, the Marketing Committee of Cranbrook Academy of Art and Art Museum and has held various board appointments for The American Red Cross and The Boy Scouts of America. 
Group Panel Discussion with Audience Q & A
Wednesday, June 10, 2015 - 11:45am - 1:00pm

Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, lessons learned, and what the future looks like.

 

Special Guest Moderator: Ann Arbor Mayor Christopher Taylor​
http://www.a2gov.org/
Mayor Taylor was elected in November 2014, after three terms representing the Third Ward on Ann Arbor City Council.

Special Panel: Marketers of Successful Ann Arbor Festivals
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, lessons learned, and what the future looks like.   Special Guest Moderator: Ann Arbor Mayor Christopher Taylor​http://www.a2gov.org/Mayor Taylor was elected in November 2014, after three terms representing the Third Ward on Ann Arbor City Council. While on City Council, Taylor served on the Parks Advisory Commission, Budget Committee, Taxicab Board, City Administrator Search Committee, Council Rules Committee, and the Senior Center and Mack Pool Task Force. Active in the community prior to holding elected office, Mayor Taylor has served on the Board of Directors of non-profits including 826michigan and FestiFools, and has performed with numerous local choirs and community theaters.   Panelists: Matthew Altruda, Curator, Sonic Lunch- June 5-August 28 http://www.soniclunch.com/ Started in 2008, Bank of Ann Arbor’s Sonic Lunch is a free summer outdoor concert series happening at the corner of Liberty and Division in downtown Ann Arbor. Every Thursday from Noon to 1:30pm June 5 to August 28, Sonic Lunch features a live band from an impressive array of talent in the region, as well as national and international acts. Each week a different area restaurant is on-site selling a Sonic Lunch for concert-goers to purchase.​ Karen Delhy, Senior Director, Marketing & Partnership The Guild of Artists & ArtisansAnn Arbor Art Fairs- July 15-18 http://www.theguild.org/fairs/ann-arbor-art-fair/ The Guild of Artists and Artisans is a non-profit artist membership organization whose mission is to provide artists with opportunities to market their work. We do this by producing five juried fine art fairs annually including the nationally acclaimed Ann Arbor Summer Art Fair. Amy Nesbitt, Executive and Artistic Director, Ann Arbor Summer Festival-June 12-July 5 http://www.a2sf.org/ Founded as an equal partnership between the City of Ann Arbor and the University of Michigan, the Ann Arbor Summer Festival is now entering its 32nd season in 2015. The festival offers a progressive mix of regional, national, and international artists of all disciplines. Presenting over 140 events each season and attracting a diverse audience of over 80,000 people, the festival continues to grow as a major cultural event in the Ann Arbor community, and as an internationally recognized celebration of arts that enriches the cultural, economic, and social vitality of the region.