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Upcoming LA2M Events

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Using Web Analytics for Smarter Marketing
Kentaro Roy of Kentaro Web Design + SEO
Wednesday, May 23, 2012 - 11:45am - 1:00pm

Many business owners are unwilling to spend a lot of money on marketing because it can seem like a shot in the dark.  You invest in printing flyers, buying billboard space or sending out mailers, but what's your exact conversion rate or return? 

 

None of these methods guarantee that your message is even seen by your target audience.  It can be difficult to track the effectiveness of these costly marketing methods.

 

Web analytics helps you track the vital data of your campaigns and the behavior of your website visitors, including tho

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How to Fill Your Sales Funnel with High Quality Leads From Facebook – The #1 Fail Safe Strategy that Works Every Time
Meaghan McCann of Search Ad Marketing, LLC
Wednesday, May 30, 2012 - 11:45am - 1:00pm

Forget all the warm and fuzzy relationship building fluff you’ve heard a million times. Forget branding.

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Generating Better Leads Over the Web
Bud Gibson of Eastern Michigan University
Wednesday, June 6, 2012 - 11:45am - 1:00pm

Many businesses get a considerable portion of their leads from the web.  Yet, what draws visitors to a business web site and how these visitors then decide to become customers is often a mystery.

 

In this talk, Bud will offer some simple frameworks and analysis techniques that can help business owners and marketers understand and improve their web lead generation process.

 

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What is Your Brand's Optimal Frequency?
Stephen Sadler of Buz.fm
Wednesday, June 13, 2012 - 11:45am - 1:00pm

 

Stephen (Steve) is an Author, Entrepreneur, Engineer and the CEO of Buz.fm.  He has twenty five years in networked technologies with extensive experience in web / desktop application development, robotic automation, and computer aided engineering.  He currently holds patents for various technologies in social media, digital marketing, media presentation, e-learning, sports video statistics and automotive vision.

 

Steve will explain Frequency Marketing as it applies to Social and Mo
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