Upcoming LA2M Events

Looking for past events? See the Event Archive.
See the posted events or import the LA2M Events iCal Feed into your favorite calendaring program.
Interested in becoming a LA2M speaker? Send us your idea!
Ann Hanson of brannds
Wednesday, March 11, 2015 - 11:45am - 1:00pm

Everything from fashion to technology to food affects the colors in our world. These colors change both in giant leaps and in small steps, often through seemingly invisible and mysterious forces. 

The Influence of Color: Using Color to Inspire Consumers
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Everything from fashion to technology to food affects the colors in our world. These colors change both in giant leaps and in small steps, often through seemingly invisible and mysterious forces. Ann Hanson, Managing Director at brannds in Ann Arbor and fifteen-year color forecast leader with Color Marketing Group, takes the mystery out of shifting color palettes. Ann presents case studies from various industries to validate the relevance of introducing new colors. At its best color elevates sales with heightened consumer attention and interest, and can be quantified as a key component driving at-shelf purchase decisions.Ann will also reveal key 2015 colors we will see this year throughout products and communications and preview 2016 color forecasts along with key trends driving the marketplace. These trends are told through tangible stories grounded in real world events and evolving consumer attitudes and focus.Ann Hanson has defined herself as an Innovation Trailblazer, leveraging top global brands to connect with consumers and drive sales. Ann created her consulting practice brannds to bring bold ideas and smart strategies to consumer marketing and product development. For the latest on consumer trends insights follow @annyhanny on Twitter.Color Marketing Group stands as the premiere color forecasting group, bringing together color and marketing professionals across diverse industries to identify macro trends and define forecast color palettes. Learn more at colormarketing.org 
Ross Johnson of 3.7 Designs
Wednesday, April 15, 2015 - 11:45am - 1:00pm

People make snap judgements. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even influences return visits. Suffice to say, the first five seconds a user experiences your site is extremely important.

Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions?

Designing for the First Five Seconds- Ross Johnson
Conor O'Neills, 318 South Main Street Ann Arbor, MI
People make snap judgements. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even influences return visits. Suffice to say, the first five seconds a user experiences your site is extremely important.Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions?The key is understanding human psychology and emotional reactions. Despite our highly evolved state, all humans have a subconscious “lizard brain” that makes lightening fast assessments about what feels good or bad. If you understand the lizard brain, you can use design to illicit positive first impressions.This talk discusses the lizard brain and how it secrets influences our actions and thought. It then covers the framework for emotional reactions and how you can use design to illicit positive reactions to visual stimuli.Ross Johnson has been designing websites professionally for over fifteen years. He brings a unique and comprehensive view to design, shaped by a lifelong love for fine arts and his education in technology, business and social science. This diverse background brings insight to all aspects of design including practicality, business implications and psychology of how people interact with computers.Ross is a partner at 3.7 DESIGNS a WordPress focused design and development agency. He also sells a premium project management plugin for WordPress called Project Panorama 
Scott Thornton of TMV Group
Wednesday, May 13, 2015 - 11:45am - 1:00pm

“I have this product, that has these qualities, that these people will want to buy” is a position many marketers take when positioning their companies, their brands and their products. However, it’s far better to understand the emotional context by which people come to your market and win within that emotional structure.

Take a look at the most successful and long lasting brands and you’ll see at their root is a single consumer insight that drives all else in their marketing. George Lois used to call it “The Word”, and we believe that; “It all starts with The Word”.

Understanding the Customer's Emotional Context to Get to Winning Strategies
Conor O'Neills, 318 South Main Street Ann Arbor, MI
“I have this product, that has these qualities, that these people will want to buy” is a position many marketers take when positioning their companies, their brands and their products. However, it’s far better to understand the emotional context by which people come to your market and win within that emotional structure.Take a look at the most successful and long lasting brands and you’ll see at their root is a single consumer insight that drives all else in their marketing. George Lois used to call it “The Word”, and we believe that; “It all starts with The Word”.This presentation will explain the process that is required to search for, un- cover and apply The Word to your brand. This human insight is far more than a big marketing idea or a campaign slogan. It most successfully forms the basis for the majority of the critical elements of every successful company. The Word, drives corporate strategy, product development, manufacturing, marketing, training, incentives, hiring and beyond.Scott Thornton has conducted over 20 worldwide studies with some big brands and the outcomes have placed and kept these brands in their preeminent positions for years.As the Managing Partner, TMV Group, Birmingham, MI, Scott is a celebrated marketing, advertising and communications executive with diverse experience in private and public companies. A highly creative brand leader, with numerous domestic and international accomplishments in corporate positioning, new company, new brand and new product launching, as well as brand strategy and management.After leading four of the top ad agencies where he directed the positioning and implementation efforts for some of the world’s most successful and profitable brands, Scott started TMV Group in 2004. The successful and rapidly growing firm manages brands and products for global, regional and local companies in the healthcare, banking, automotive, beer, education, soft drinks and legal fields. TMV group also manages a full portfolio of brands in the direct-to-consumer e-Commerce space.Scott is a graduate of Western Michigan University and holds a BA in Mass Communications and Political Science. Scott sits on the board of The Wayne State University Physicians Group, the Marketing Committee of Cranbrook Academy of Art and Art Museum and has held various board appointments for The American Red Cross and The Boy Scouts of America. 
Group Panel Disccussion with Audience Q & A
Wednesday, June 10, 2015 - 11:45am - 1:00pm

Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, lessons learned, and what the future looks like.

 

Special Panel: Marketers of Successful Ann Arbor Festivals
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, lessons learned, and what the future looks like. Special Guest Moderator: Ann Arbor Mayor Christopher Taylor​http://www.a2gov.org/Mayor Taylor was elected in November 2014, after three terms representing the Third Ward on Ann Arbor City Council. While on City Council, Taylor served on the Parks Advisory Commission, Budget Committee, Taxicab Board, City Administrator Search Committee, Council Rules Committee, and the Senior Center and Mack Pool Task Force. Active in the community prior to holding elected office, Mayor Taylor has served on the Board of Directors of non-profits including 826michigan and FestiFools, and has performed with numerous local choirs and community theaters. Panelists:Matthew Altruda, Curator, Sonic Lunch- June 5-August 28http://www.soniclunch.com/Started in 2008, Bank of Ann Arbor’s Sonic Lunch is a free summer outdoor concert series happening at the corner of Liberty and Division in downtown Ann Arbor. Every Thursday from Noon to 1:30pm June 5 to August 28, Sonic Lunch features a live band from an impressive array of talent in the region, as well as national and international acts. Each week a different area restaurant is on-site selling a Sonic Lunch for concert-goers to purchase.​Karen Delhy, Senior Director, Marketing & Partnership The Guild of Artists & Artisans Ann Arbor Art Fairs- July 15-18http://www.theguild.org/fairs/ann-arbor-art-fair/The Guild of Artists and Artisans is a non-profit artist membership organization whose mission is to provide artists with opportunities to market their work. We do this by producing five juried fine art fairs annually including the nationally acclaimed Ann Arbor Summer Art Fair.Amy Nesbitt, Executive and Artistic Director, Ann Arbor Summer Festival-June 12-July 5http://www.a2sf.org/Founded as an equal partnership between the City of Ann Arbor and the University of Michigan, the Ann Arbor Summer Festival is now entering its 32nd season in 2015. The festival offers a progressive mix of regional, national, and international artists of all disciplines. Presenting over 140 events each season and attracting a diverse audience of over 80,000 people, the festival continues to grow as a major cultural event in the Ann Arbor community, and as an internationally recognized celebration of arts that enriches the cultural, economic, and social vitality of the region.