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Upcoming LA2M Events

Looking for a list of scheduled events? See LA2M's January - March 2010 Speaker Schedule
Looking for past events? See the Event Archive.
See the posted events or import the LA2M Events iCal Feed into your favorite calendaring program.

Managing the Public Conversation: Comment Moderation at AnnArbor.com
Edward Vielmetti, Lead Blogger of AnnArbor.com
Wednesday, March 10, 2010 - 11:45am - 1:00pm

Printed newspapers traditionally place a great distance between the reporter, who writes under a large headline, and a reader, who submits a letter to the editor that may not be published for space or content reasons.  Not every newspaper has made a successful transition to taking online comments, and some online media sites comment boards are full of spam and bitter invective.  Edward Vielmetti shares some lessons learned from the first six months of moderating comments on AnnArbor.com.

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NO LA2M MEETING Today. Conor O'Neills is having a St Patrick's Day Party
Wednesday, March 17, 2010 - 7:00am - Thursday, March 18, 2010 - 2:00am

There will be no LA2M Meeting today, March 17 but come along to Conor O'Neills for St Patrick's Day Celebrations. 

Kick off will be early, and Conor's will be featuring live Irish music, Irish dancers and special events throughout day, not to mention their usual great menu and draft beer selection.

Come join in the fun!

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Engaging a Target Market / Graduating from User Traffic to User Advocate
Shauna Nicholson, Digital Strategist & Entrepreneur of Shauna Nicholson: Digital Business Strategist
Wednesday, March 24, 2010 - 11:45am - 1:00pm

Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. You'll learn how to turn your users into brand promoters by qualifying traffic sources, creating an engagement-friendly website, and letting your users know you're plugged in!

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Social Marketing and Online Consumer Reviews
Joel Vergun of AV Consulting
Wednesday, March 31, 2010 - 11:45am - 1:00pm

Cautionary tales about Social Marketing are as old as humankind. (Remember Adam and Eve? They lost their home after acting on bad advice about what to eat.) While technology has made information more available, finding good recommendations from people you can trust is still a challenge. Angie’s List provides reviews, but by whom?   Will your Facebook friends help you find a plumber when that pipe breaks at 3 a.m.?   In this talk, we’ll compare consumer review services and social networks, and learn how to avoid the bad apples. We’ll learn about the Federal Trade Commission’s crack-down on deceptive advertising, and what it means for bloggers, reviewers and advertisers. Business owners will learn how to use online reviews to get new customers. Whether you’re a consumer, advertiser, business owner or blogger, there is something in this talk for you.

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