Upcoming LA2M Events

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Sean Hickey of PWB Marketing Communications
Wednesday, September 24, 2014 - 11:45am - 1:00pm

If you sell a complex product or service – whether it’s technology-rich, or simply unique – you face a whole new set of challenges. You need to help your prospects quickly understand what you do and often how you do it. In this session we’ll touch on the unique challenges and some actionable techniques for effectively, efficiently communicating your brand value proposition through storytelling.

Storytelling for Complex Brands
Conor O'Neills, 318 South Main Street Ann Arbor, MI
If you sell a complex product or service – whether it’s technology-rich, or simply unique – you face a whole new set of challenges. You need to help your prospects quickly understand what you do and often how you do it. In this session we’ll touch on the unique challenges and some actionable techniques for effectively, efficiently communicating your brand value proposition through storytelling.Skilled at defining and building brands that sell, Sean has extensive experience in marketing, advertising, and sales. Throughout his career he has been involved in a variety of aspects of demand generation – whether developing strategies and creative, or deploying systems for metrics. His passion is for truly integrated brands that recognize and leverage the exploding spectrum of available communication channels. Sean also provides strategic and day-to-day guidance in all aspects of PWB operations.Before joining PWB in 1994, Sean held sales and marketing positions with Gage Marketing – a leading provider of marketing execution services and developed technical marketing solutions for Dow Corning Corporation.Sean is adjunct faculty in the Business Department at Kettering University, and a frequent speaker on marketing-related topics. He was a founding member and regular speaker at Ann Arbor SPARK’s Marketing Roundtable, including leading the group for two seasons.When he's not marketing something, you can usually find Sean outdoors – fly fishing, skiing, cycling, hunting, sport shooting, BBQing, or pursuing some other passion. Sean holds bachelor's and master's degrees from Central Michigan University and is an avid Chippewa Football fan.
Don Kline of AATA - The Ride
Wednesday, October 1, 2014 - 11:45am - 1:00pm

Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community.

How Integrated Marketing Helps Destigmatize the B-Word
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community. In transit, being strategic in communications can mean the difference between offering bloated industry jargon that falls flat and negatively impacts ridership – and offering stellar customer service and useful, engaging content that connects, changes perceptions, and even entertains. In this talk, Don will share some of the strategies he’s used at TheRide to help educate the public, perpetuate community partnerships, pass a millage, grow a likable brand, and ultimately, demystify and destigmatize the b-word… “bus.” Don will make you laugh, cry, ooo!, and ahh! while offering tips that can be used to effectively communicate in any industry.Don Kline is a lifelong connector. As a singer, he has connected with audiences while performing in venues ranging from Carnegie Hall and the Vatican to the Michigan Theater and Hill Auditorium. As the President of 8 Box Media, he connects with audiences through the original music he composes for film, commercials, TV, and video games. As the Integrated Marketing Coordinator for the Ann Arbor Area Transportation Authority (aka TheRide), he mixes traditional and new media to effectively connect with riders in the greater Ann Arbor and Ypsilanti areas. Before joining TheRide in 2011, Don managed social media for singer-songwriter Colin Hay of Men at Work and folk icon Tom Paxton; and was the Marketing Director for Fleming Artists, an Ann Arbor-based music booking agency whose roster includes Ani DiFranco, Lisa Marie Presley, Toad the Wet Sprocket, The Verve Pipe, Mike & The Mechanics, and actor Jeff Daniels. Don enjoys helping others by sharing the strategies and tools he uses; which most recently helped pass a Five-Year Public Transportation Improvement millage by more than 70%. He’s spoken about integrated marketing in transit across the country, at events hosted by the Michigan Public Transit Association (for which he chairs the social media subcommittee and is a member of the marketing committee), New York Public Transit Association, Ignite Ann Arbor, Parsons Brinckerhoff, and the American Public Transportation Association (for which he is active on the social media taskforce and marketing committee). In his spare time (what’s that?!?), Don enjoys spending time with his wife and kids, is an avid amateur photographer and chef, and is a social media consultant for the State Bar of Michigan Labor and Employment Law Section. Need a song? Don does it. Need marketing? Don does it. Sleep? Don’s working on it. 
Chris Kochmanski of Design Hub
Wednesday, October 8, 2014 - 11:45am - 1:00pm

Content marketing, branded content, brand journalism – call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage.


Case studies will show how innovative content marketing strategies are helping companies achieve key business goals. They’re building thought leadership within their industries, getting found by the right kinds of customers, building strong brands that stand apart from competition, and increasing preference among customers ready to buy.

Content, Content, Content
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Content marketing, branded content, brand journalism – call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage.Case studies will show how innovative content marketing strategies are helping companies achieve key business goals. They’re building thought leadership within their industries, getting found by the right kinds of customers, building strong brands that stand apart from competition, and increasing preference among customers ready to buy.Sample white papers, e-books, trend articles, case studies, blogs, and more will point to the who’s, what’s, when’s, where’s, why’s, and how’s of successful content marketing campaigns. Examples will come from some of the Ann Arbor area’s top marketers.Chris Kochmanski is a partner in DesignHub, the Saline-based marketing and creative services company. He draws upon his 35+ years of marketing communications experience to develop effective marketing strategies, plans, and content. DesignHub’s clients range from high-tech leaders, professional services firms, and regional nonprofits to manufacturers of household products and global enterprise software providers.
Don Phillips of Leo Burnett
Wednesday, October 15, 2014 - 11:45am - 1:00pm

Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this talk you'll learn Top 10 Tips + 3 Things You Can Do Next Week To Get Started with better digital analytics to drive business success.

 

Excellence, simplicity, and focus drive how Don thinks as a strategic analytics leader. This belief system has served him well at companies like Leo Burnett, Mullen, and Lowe Campbell Ewald.

 

Top 10 Tips To Improve Your Digital Analytics Practice
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this talk you'll learn Top 10 Tips + 3 Things You Can Do Next Week To Get Started with better digital analytics to drive business success. Excellence, simplicity, and focus drive how Don thinks as a strategic analytics leader. This belief system has served him well at companies like Leo Burnett, Mullen, and Lowe Campbell Ewald. Don’s experience spans a wide variety of clients including BASF, Century 21, CenturyLink, CSC, CSX, Fage, Food Lion, GM, HondaJet, McGraw Hill Financial, Stanley Black & Decker, and SunTrust. Earlier this year, he led the digital analytics strategy for Chevy’s Purple Roads Super Bowl initiative, which resulted in a $1,000,000 donation to the American Cancer Society.