Upcoming LA2M Events

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Graham Davis of Truscott Rossman
Wednesday, April 30, 2014 - 11:45am - 1:00pm

There is no doubt that the news media is in the midst of an ongoing transformation.  In this talk, Graham Davis will share his insights on what this means for public relations and marketing.

 

The Changing News Media is Changing PR and Marketing
Conor O'Neills, 318 South Main Street Ann Arbor, MI
There is no doubt that the news media is in the midst of an ongoing transformation.  In this talk, Graham Davis will share his insights on what this means for public relations and marketing. Davis is the digital media director and Detroit office director for Truscott Rossman, one of Michigan's leading public relations firms. As new media director for Gov. Jennifer Granholm, Graham developed one of the leading online presences for any governor in the nation. Graham helped establish one of the first gubernatorial Twitter accounts in March 2008 and helped pioneer the use of social media in Michigan government as the state's first new media director. His work for Gov. Granholm was featured on leading sites such as Poynter and techPresident. Hopelessly addicted to politics, Graham also served as a new media consultant on Congressman John Dingell's most recent campaign and as new media deputy director on Lt. Gov. John Cherry's gubernatorial campaign. During the 2012 election cycle, Graham directed all online strategy for the Clean Affordable Renewable Energy for Michigan Coalition's campaign against Proposal 3, which defeated the proposal by a wide margin in 82 of 83 Michigan counties. Working with Joe Slade White and Company, the CARE for Michigan Cost Estimator released during the campaign won an American Association of Political Consultants Gold Pollie award for best use of a Facebook application during the 2012 campaign. Graham lives in Midtown Detroit and drinks way too much coffee. He also is in his fourth semester teaching Michigan State University's ADV 420 "New Media Drivers License" introductory new media course. 
Jacob Brown of PCG Campbell
Wednesday, May 7, 2014 - 11:45am - 1:00pm

From competing on the professional football field to competing within the online marketing world, I've learned that competition is competition regardless of the platform!

 

From NFL to SEO
Conor O'Neills, 318 South Main Street Ann Arbor, MI
From competing on the professional football field to competing within the online marketing world, I've learned that competition is competition regardless of the platform! Jacob Brown is the Director of Interactive Media at PCG Campbell. He is in charge of guiding and directing the strategies and development of their interactive media group. Make sure you're there on May 7th to hear what Jacob has to say! 
Daniel Brady of Lincoln Motor Company
Wednesday, May 14, 2014 - 11:45am - 1:00pm
Founded in 1917, and purchased by Ford in 1922, the Lincoln Motor Company has produced some of the most iconic vehicles the world has seen. From the 1932 Zephyr to the 1940 Continental and the 1999 Navigator, Lincoln served as the standard bearer of American luxury automobiles for decades.
The Lincoln Motor Company: Reinventing a Classic
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Founded in 1917, and purchased by Ford in 1922, the Lincoln Motor Company has produced some of the most iconic vehicles the world has seen. From the 1932 Zephyr to the 1940 Continental and the 1999 Navigator, Lincoln served as the standard bearer of American luxury automobiles for decades.  After a recent period of share decline, the Lincoln Motor Company is being reinvented with a new lineup of vehicles, a new communications platform, and a new definition of its brand. Lincoln Consumer Marketing Manager, Dan Brady, will provide an overview of this reinvention and how the Company is structuring itself for success. Dan oversees the brand marketing teams responsible for pricing, variable marketing, positioning, vehicle launches, and strategy on the full suite of Lincoln Motor Company products – MKZ, MKS, MKX, MKT, and Navigator. Dan served as the Brand & Launch Manager at Ford Motor Company within Export Operations & Global Growth Initiatives (E&G).  In this capacity, Dan oversaw the marketing and sales launch development for a portfolio of Ford and Lincoln products.  E&G operates the marketing, sales, and service for more than 80 countries in the Caribbean & Central America, the Middle East, Sub-Saharan Africa, and Asia. Dan served as the Consumer Marketing & Sales Manager with NuStep Inc. in Ann Arbor, MI.  Dan oversaw the company’s consumer division and was responsible for all sales and marketing efforts as well as the division’s P&L.  During Dan’s time at NuStep, sales jumped over 50 percent, profitability nearly doubled, and all-time highs for sales, web, and lead traffic were established.   NuStep Inc. produces the leading recumbent cross trainer and is recognized as an Arthritis Foundation Ease-of-Use winner. Dan has a unique depth of international experience.  He spent over four years with the International Republican Institute (IRI) conducting democracy programs throughout Central America, the Caribbean, and Africa.  His time with IRI allowed Dan to contribute to historic elections in Haiti, Nicaragua, Guatemala, South Africa, and Nigeria.  He has lived and worked on three continents, including two years in Durban, South Africa. Dan holds a Masters of Business Administration (MBA) from the Ross School of Business at the University of Michigan with emphases in marketing and corporate strategy.  His undergraduate degree is from Hope College with a BA in political science and foreign affairs. Dan has served as a guest lecturer at the Ross School, the Daniels College of Business at the University of Denver, the Colorado State College of Business, and Ann Arbor SPARK.  He is the former President of the Board of Directors for Peace Neighborhood Center in Ann Arbor, MI, is a member of the 2010 Leadership Michigan class, and has also served on boards for the Denver Future Forum and the Ross School Alumni Association.
Chad Wiebesick of Michigan Economic Development Corporation
Wednesday, May 21, 2014 - 11:45am - 1:00pm
The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever.
Pure Michigan: Changing the Conversation
Conor O'Neills, 318 South Main Street Ann Arbor, MI
The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives; as well as tips, tricks and tools any business can use to save time, grow followers and supercharge your social media efforts.   Pure Michigan’s social media presence ranks among the Top 10 worldwide among Skift’s analysis of more than 400 destinations globally.   The U.S. Travel Association awarded Michigan a 2012 Mercury Award for "Best Use of Social Media" in the nation. Think Social Media recently ranked Pure Michigan’s social media presence the best in the United States among all destination marketing organizations (DMO). Pure Michigan has ranked either #1 or #2 for 14 of the past 15 quarters – the highest rankings of any state.    Pure Michigan was the first state tourism agency in the United States to host a Google+ Hangout.  Additionally, michigan.org continues to be the most visited state tourism website in the United States for seven years in a row.   Chad Wiebesick is the Director of Social Media and Interactive Marketing at the Michigan Economic Development Corporation (MEDC), and oversees social media for the State of Michigan’s tourism office. Chad manages Pure Michigan’s social media efforts across eight social networks including Facebook, Twitter, Google+, Instagram, Pinterest, Flickr, YouTube and a blog.   Chad is a recipient of Online Media & Marketing Magazine's "America's Top 20 Interactive Media Rising Stars," and a national finalist in Media Magazine’s “Creative Media Awards” competition.  
A Local Small Business Marketing Panel
Wednesday, June 25, 2014 - 11:45am - 1:00pm

Do you want to learn how to market your Ann Arbor business successfully?

LA2M Marketing Education, a 501c3 nonprofit, is holding an exclusive event for small business owners and marketers. This panel discussion will focus on how local Ann Arbor businesses have succeeded with their marketing efforts. 

 

Small Business Marketing Success: How to Market Your Ann Arbor Business
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Do you want to learn how to market your Ann Arbor business successfully? LA2M Marketing Education, a 501c3 nonprofit, is holding an exclusive event for small business owners and marketers. This panel discussion will focus on how local Ann Arbor businesses have succeeded with their marketing efforts.  This is a great opportunity for your company to network with other small-business owners, and learn more ways to advertise your local business! The discussion will include marketing tips on topics including social media, blogging, advertising and more! http://bit.ly/1dvZGTF