Upcoming LA2M Events

Looking for past events? See the Event Archive.
See the posted events or import the LA2M Events iCal Feed into your favorite calendaring program.
Interested in becoming a LA2M speaker? Send us your idea!
Lori Byron of Famous in Your Field
Wednesday, October 29, 2014 - 11:45am - 1:00pm

Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you're known as the best at what you do, prospects come to you. It happens when you become Famous in Your Field.

No, not like a celebrity on the cover of US Weekly – I mean that you’ll be recognized as a leader and expert in your industry.

Together, we’ll break down the 3 key pillars that’ll increase your reach, build your reputation and boost your revenue.

Famous in Your Field: How to Stand Out from the Crowd and Attract More Fans to Your Business or in Your Career
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you're known as the best at what you do, prospects come to you. It happens when you become Famous in Your Field.No, not like a celebrity on the cover of US Weekly – I mean that you’ll be recognized as a leader and expert in your industry.Together, we’ll break down the 3 key pillars that’ll increase your reach, build your reputation and boost your revenue.Being famous in your field isn’t just for the ‘letterhead’ names or those with a string of advanced degrees. In the age of Google, being known as the go-to person in your industry is essential. There are specific actions that you can take (even when your time is limited) that boost your fame factor and have clients calling, asking to work with you.Here’s what you’ll learn in this training session:-How to break out of the commodity trap-How to create more buzz for your service-How to position yourself as an expertLori Nash Byron is the founder of Famous in Your Field, where entrepreneurs, authors, speakers and professionals build powerful brands and become stand out stars in their industries through speaking, publishing and publicity.Lori has worked with professionals and firms to book speaking engagements, publish articles, get media coverage and reach #1 on Google. She speaks to business and professional organizations, online and on stages across the country. A contributing editor for ASPIRE magazine, Lori was featured in the book, Bold Brand.
Eric Cedo of Crain Communications
Wednesday, November 5, 2014 - 11:45am - 1:00pm

While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can the two sides save one another, or is this the makings of a Shootout at the OK Corral? In this discussion marketers will gain a better understanding of the dynamics of native advertising, its impact, both positively and negatively, on media outlets and how marketers and media can find a win-win scenario. 

 

The Natives are Restless: Are Media and Marketers Friends, Enemies or Frienemies?
Conor O'Neills, 318 South Main Street Ann Arbor, MI
While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can the two sides save one another, or is this the makings of a Shootout at the OK Corral? In this discussion marketers will gain a better understanding of the dynamics of native advertising, its impact, both positively and negatively, on media outlets and how marketers and media can find a win-win scenario.  Eric Cedo is the Director of Audience Development at Crain Communications, responsible for growing audience and circulation at Crain’s Detroit Business and Crain’s Cleveland Business, a role he’s held since 2012. His expertise in social media and digital marketing has brought about a significant change in the company’s approach to traditional audience growth and circulation. Before Crain, Eric was Director of Marketing at Unitask, a Bloomfield Hills, MI based Stage 2 software company where he successfully developed the brand and messaging that has resulted in triple digit revenue growth in 1 year. His creative approach of simple, clear and clean messaging won industry awards. Eric is also a Social Media Marketing consultant with over 10 years of direct social media project and campaign work for such clients as Nike, The State of Michigan and Michigan State University. Eric was CEO of Michigan's first Social Media Marketing agency - BrainGain working with clients throughout the State of Michigan by delivering social media training, strategy and execution. He had numerous distinctions in this role, with his favorite being holding the first “Tweetup” in the State of Michigan in 2006. Eric holds a Bachelor’s Degree in Political Science from the University of Michigan.
Ryan Schram of IZEA
Wednesday, November 12, 2014 - 11:45am - 1:00pm

From Kim Kardashian to the Associated Press, everyone is jumping on the Sponsored Social bandwaggon looking for an opportunity to sell blog posts, tweets, Instagram photos and more. Schram will provide insight on the history of the space, give the LA2M audience a first glimpse at the 2014 'State of Sponsored Social' study and provide his tips for cashing in on sponsored content for publishers and creators alike.

Sponsored Social: Saving Publishers, Elevating Brands
Conor O'Neills, 318 South Main Street Ann Arbor, MI
From Kim Kardashian to the Associated Press, everyone is jumping on the Sponsored Social bandwaggon looking for an opportunity to sell blog posts, tweets, Instagram photos and more. Schram will provide insight on the history of the space, give the LA2M audience a first glimpse at the 2014 'State of Sponsored Social' study and provide his tips for cashing in on sponsored content for publishers and creators alike.As Chief Operating Officer and Director, Ryan Schram provides organizational and operational leadership for IZEA, servicing the needs of its team members, brand partners, and social influencers across the globe.Placing company culture and creativity at the center of his approach, Mr. Schram is responsible for the IZEA’s overall operational environment, including the Company’s global client development, marketing communications, human capital and influencer ecosystem organizations. He also leads the Company’s corporate business development growth strategy domestically and abroad. Schram was appointed to IZEA’s Board of Directors in November 2012.Nearing 15 years of experience in the consumer marketing and technology space, Ryan has an established track record of driving growth, efficiency and profitability for leading-edge companies. In addition to his responsibilities at IZEA, Schram presently serves as an independent Board Member of payment systems innovator Protean, Inc. and as a Senior Advisor to StageLeap, a leading customer experience consultancy firm.Prior to joining IZEA in September 2011 as the Company’s first-ever Chief Marketing Officer, Ryan served as Group Vice President at ePrize (now HelloWorld), the prominent digital engagement agency that was acquired by private equity firm Catteron Partners in August 2012. Previous to ePrize, Mr. Schram held a variety of leadership positions at CBS/Westwood One and Clear Channel Media + Entertainment. His work has been regularly featured in the Wall Street Journal, Fast Company, Entrepreneur, AdAge, PROMO and AdWeek.A graduate of the Eli Broad College of Business at Michigan State University (B.A., Management), the center of Ryan’s life is his wife, Jamie, and sons Brendan and Colin. 
Don Kline of AATA - The Ride
Wednesday, November 19, 2014 - 11:45am - 1:00pm

Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community.

How Integrated Marketing Helps Destigmatize the B-Word
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community. In transit, being strategic in communications can mean the difference between offering bloated industry jargon that falls flat and negatively impacts ridership – and offering stellar customer service and useful, engaging content that connects, changes perceptions, and even entertains. In this talk, Don will share some of the strategies he’s used at TheRide to help educate the public, perpetuate community partnerships, pass a millage, grow a likable brand, and ultimately, demystify and destigmatize the b-word… “bus.” Don will make you laugh, cry, ooo!, and ahh! while offering tips that can be used to effectively communicate in any industry.Don Kline is a lifelong connector. As a singer, he has connected with audiences while performing in venues ranging from Carnegie Hall and the Vatican to the Michigan Theater and Hill Auditorium. As the President of 8 Box Media, he connects with audiences through the original music he composes for film, commercials, TV, and video games. As the Integrated Marketing Coordinator for the Ann Arbor Area Transportation Authority (aka TheRide), he mixes traditional and new media to effectively connect with riders in the greater Ann Arbor and Ypsilanti areas. Before joining TheRide in 2011, Don managed social media for singer-songwriter Colin Hay of Men at Work and folk icon Tom Paxton; and was the Marketing Director for Fleming Artists, an Ann Arbor-based music booking agency whose roster includes Ani DiFranco, Lisa Marie Presley, Toad the Wet Sprocket, The Verve Pipe, Mike & The Mechanics, and actor Jeff Daniels. Don enjoys helping others by sharing the strategies and tools he uses; which most recently helped pass a Five-Year Public Transportation Improvement millage by more than 70%. He’s spoken about integrated marketing in transit across the country, at events hosted by the Michigan Public Transit Association (for which he chairs the social media subcommittee and is a member of the marketing committee), New York Public Transit Association, Ignite Ann Arbor, Parsons Brinckerhoff, and the American Public Transportation Association (for which he is active on the social media taskforce and marketing committee). In his spare time (what’s that?!?), Don enjoys spending time with his wife and kids, is an avid amateur photographer and chef, and is a social media consultant for the State Bar of Michigan Labor and Employment Law Section. Need a song? Don does it. Need marketing? Don does it. Sleep? Don’s working on it. 
Wednesday, November 26, 2014 - Tuesday, December 2, 2014

 LA2M is on Thanksgiving break from November 26 through December 2, 2014

Thanksgiving Break
Conor O'Neills, 318 South Main Street Ann Arbor, MI
 LA2M is on Thanksgiving break from November 26 through December 2, 2014