Upcoming LA2M Events

Looking for past events? See the Event Archive.
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Interested in becoming a LA2M speaker? Send us your idea!
Charlie Wollborg, Janet Tyler, Allison Loehr, Valerie Sobczak of Curve Detroit, AirFoil PR, Ingenex Digital Marketing, TEDx Labs
Wednesday, October 1, 2014 - 11:45am - 1:00pm

TEDx Detroit, on Tuesday, September 30 at the Detroit Opera House, is going to be an inspiring showcase of all that is great about Detroit.

TEDx Detroit - Leadership Panel Shares Insights Into TEDx Detroit
Conor O'Neills, 318 South Main Street Ann Arbor, MI
TEDx Detroit, on Tuesday, September 30 at the Detroit Opera House, is going to be an inspiring showcase of all that is great about Detroit. If you can’t be there, you can join us in Ann Arbor at LA2M the very next day, to hear from some key organizers on how they pulled off another successful TEDx Detroit.   The special LA2M panel includes Charlie Wollborg of Curve Detroit, the executive producer and curator of TEDx Detroit, Janet Tyler, co-CEO of AirFoil PR who leads all PR efforts for TEDx Detroit, Allison Loehr, Content Strategist at Ingenex Digital Marketing who handles social media for TEDx Detroit, and Valerie Sobczak director of TEDx Labs.   This panel will be moderated by me, Derek Mehraban of Ingenex. Should be fun. Inspiring. And enlightening. If you’re curious how TEDx Detroit works and some stories of speakers, behind the scenes stories, and success of marketing a great event, then join us at LA2M on Wednesday, October 1 at LA2M  
Chris Kochmanski of Design Hub
Wednesday, October 8, 2014 - 11:45am - 1:00pm

Content marketing, branded content, brand journalism – call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage.


Case studies will show how innovative content marketing strategies are helping companies achieve key business goals. They’re building thought leadership within their industries, getting found by the right kinds of customers, building strong brands that stand apart from competition, and increasing preference among customers ready to buy.

Content, Content, Content
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Content marketing, branded content, brand journalism – call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage.Case studies will show how innovative content marketing strategies are helping companies achieve key business goals. They’re building thought leadership within their industries, getting found by the right kinds of customers, building strong brands that stand apart from competition, and increasing preference among customers ready to buy.Sample white papers, e-books, trend articles, case studies, blogs, and more will point to the who’s, what’s, when’s, where’s, why’s, and how’s of successful content marketing campaigns. Examples will come from some of the Ann Arbor area’s top marketers.Chris Kochmanski is a partner in DesignHub, the Saline-based marketing and creative services company. He draws upon his 35+ years of marketing communications experience to develop effective marketing strategies, plans, and content. DesignHub’s clients range from high-tech leaders, professional services firms, and regional nonprofits to manufacturers of household products and global enterprise software providers.
Don Phillips of Leo Burnett
Wednesday, October 15, 2014 - 11:45am - 1:00pm

Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this talk you'll learn Top 10 Tips + 3 Things You Can Do Next Week To Get Started with better digital analytics to drive business success.

 

Excellence, simplicity, and focus drive how Don thinks as a strategic analytics leader. This belief system has served him well at companies like Leo Burnett, Mullen, and Lowe Campbell Ewald.

 

Top 10 Tips To Improve Your Digital Analytics Practice
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this talk you'll learn Top 10 Tips + 3 Things You Can Do Next Week To Get Started with better digital analytics to drive business success. Excellence, simplicity, and focus drive how Don thinks as a strategic analytics leader. This belief system has served him well at companies like Leo Burnett, Mullen, and Lowe Campbell Ewald. Don’s experience spans a wide variety of clients including BASF, Century 21, CenturyLink, CSC, CSX, Fage, Food Lion, GM, HondaJet, McGraw Hill Financial, Stanley Black & Decker, and SunTrust. Earlier this year, he led the digital analytics strategy for Chevy’s Purple Roads Super Bowl initiative, which resulted in a $1,000,000 donation to the American Cancer Society.  
Meaghan McCann of Search Ad Marketing
Wednesday, October 22, 2014 - 11:45am - 1:00pm

You PAID for THAT?is a 30 minute interactive presentation designed to educate business owners about what a website can and should do for their business and what they should expect from the relationship with their website provider. 

You PAID for THAT?
Conor O'Neills, 318 South Main Street Ann Arbor, MI
“You PAID for THAT?”is a 30 minute interactive presentation designed to educate business owners about what a website can and should do for their business and what they should expect from the relationship with their website provider.   This talk reveals: • What consumers want when visiting a website for the first time • How to get consumers to call, visit or order • How to keep visitors coming back • How to have a mutually beneficial relationship with your website provider   Meaghan started Search Ad Marketing in 2008, after the birth of her second child, to help her stay professionally engaged with the business community.  She is a Google AdWords Professional, holding the certification since 2008, has taught Google AdWords at Schoolcraft College and Facebook Advertising at Washtenaw Community College.  As a speaker, Meaghan has been the keynote for the Garden City/Dearborn Chamber of Commerce, featured speaker at the University of Michigan Event Planners Annual Conference, is repeatedly invited back to LA2M, Social Media Michigan, various Meetup groups, association meetings, two time guest on WJR Radio’s Internet Advisor show, and is the online marketing go-to expert for the Plymouth Chamber of Commerce.  Additionally she created the Pay Per Click Club which, for 2 1/2 years offered monthly training on online marketing for professionals and business owners. Search Ad Marketing helps businesses develop and implement marketing strategies that are measurable and accountable.  The companies who typically benefit from the attention provided by SAM are local businesses that don’t have marketing staff and that have owners who are too entrenched in their business to focus on marketing and customer attraction.  SAM provides the following services; marketing strategy and implementation, strategic website development, online marketing/advertising and content creation/authorship. Meaghan is a mom and wife who has lived in Plymouth, MI for 17 years. She volunteers at her church and the kids’elementary school by teaching Sunday school, participating as co-director for Vacation Bible School, acting as secretary of the PFO board and Room Mom for her kindergartener. She enjoys reading, singing and being with her family.  
Lori Byron of Famous in Your Field
Wednesday, October 29, 2014 - 11:45am - 1:00pm

Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you're known as the best at what you do, prospects come to you. It happens when you become Famous in Your Field.

No, not like a celebrity on the cover of US Weekly – I mean that you’ll be recognized as a leader and expert in your industry.

Together, we’ll break down the 3 key pillars that’ll increase your reach, build your reputation and boost your revenue.

Famous in Your Field: How to Stand Out from the Crowd and Attract More Fans to Your Business or in Your Career
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you're known as the best at what you do, prospects come to you. It happens when you become Famous in Your Field.No, not like a celebrity on the cover of US Weekly – I mean that you’ll be recognized as a leader and expert in your industry.Together, we’ll break down the 3 key pillars that’ll increase your reach, build your reputation and boost your revenue.Being famous in your field isn’t just for the ‘letterhead’ names or those with a string of advanced degrees. In the age of Google, being known as the go-to person in your industry is essential. There are specific actions that you can take (even when your time is limited) that boost your fame factor and have clients calling, asking to work with you.Here’s what you’ll learn in this training session:-How to break out of the commodity trap-How to create more buzz for your service-How to position yourself as an expertLori Nash Byron is the founder of Famous in Your Field, where entrepreneurs, authors, speakers and professionals build powerful brands and become stand out stars in their industries through speaking, publishing and publicity.Lori has worked with professionals and firms to book speaking engagements, publish articles, get media coverage and reach #1 on Google. She speaks to business and professional organizations, online and on stages across the country. A contributing editor for ASPIRE magazine, Lori was featured in the book, Bold Brand.
Don Kline of AATA - The Ride
Wednesday, November 19, 2014 - 11:45am - 1:00pm

Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community.

How Integrated Marketing Helps Destigmatize the B-Word
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community. In transit, being strategic in communications can mean the difference between offering bloated industry jargon that falls flat and negatively impacts ridership – and offering stellar customer service and useful, engaging content that connects, changes perceptions, and even entertains. In this talk, Don will share some of the strategies he’s used at TheRide to help educate the public, perpetuate community partnerships, pass a millage, grow a likable brand, and ultimately, demystify and destigmatize the b-word… “bus.” Don will make you laugh, cry, ooo!, and ahh! while offering tips that can be used to effectively communicate in any industry.Don Kline is a lifelong connector. As a singer, he has connected with audiences while performing in venues ranging from Carnegie Hall and the Vatican to the Michigan Theater and Hill Auditorium. As the President of 8 Box Media, he connects with audiences through the original music he composes for film, commercials, TV, and video games. As the Integrated Marketing Coordinator for the Ann Arbor Area Transportation Authority (aka TheRide), he mixes traditional and new media to effectively connect with riders in the greater Ann Arbor and Ypsilanti areas. Before joining TheRide in 2011, Don managed social media for singer-songwriter Colin Hay of Men at Work and folk icon Tom Paxton; and was the Marketing Director for Fleming Artists, an Ann Arbor-based music booking agency whose roster includes Ani DiFranco, Lisa Marie Presley, Toad the Wet Sprocket, The Verve Pipe, Mike & The Mechanics, and actor Jeff Daniels. Don enjoys helping others by sharing the strategies and tools he uses; which most recently helped pass a Five-Year Public Transportation Improvement millage by more than 70%. He’s spoken about integrated marketing in transit across the country, at events hosted by the Michigan Public Transit Association (for which he chairs the social media subcommittee and is a member of the marketing committee), New York Public Transit Association, Ignite Ann Arbor, Parsons Brinckerhoff, and the American Public Transportation Association (for which he is active on the social media taskforce and marketing committee). In his spare time (what’s that?!?), Don enjoys spending time with his wife and kids, is an avid amateur photographer and chef, and is a social media consultant for the State Bar of Michigan Labor and Employment Law Section. Need a song? Don does it. Need marketing? Don does it. Sleep? Don’s working on it.