Upcoming LA2M Events

Looking for past events? See the Event Archive.
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Interested in becoming a LA2M speaker? Send us your idea!
Wednesday, November 26, 2014 - Tuesday, December 2, 2014

 LA2M is on Thanksgiving break from November 26 through December 2, 2014

Thanksgiving Break
Conor O'Neills, 318 South Main Street Ann Arbor, MI
 LA2M is on Thanksgiving break from November 26 through December 2, 2014
Dave Koziol of Arbormoon Software Inc.
Wednesday, December 3, 2014 - 11:45am - 1:00pm

Technology is a constantly changing world, and to make effective use of it in a marketing program, you need to stay on top of those changes. In this talk, Dave will talk about some of the newer things that have been going on in mobile including: Mobile Payments (ApplePay, Google Wallet, NFC payments, plus Square), beacons, background location tracking, low cost tablets, and more.

What’s new in Mobile?
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Technology is a constantly changing world, and to make effective use of it in a marketing program, you need to stay on top of those changes. In this talk, Dave will talk about some of the newer things that have been going on in mobile including: Mobile Payments (ApplePay, Google Wallet, NFC payments, plus Square), beacons, background location tracking, low cost tablets, and more.Dave Koziol is President of Arbormoon Software, Inc, and has been working in the mobile field since long before it was considered cool. Crain’s has named Arbormoon the 3rd largest mobile app developer in Michigan, and they have worked on 5 top 5 apps in the iTunes store as well are featured apps in the Google and Amazon stores. The apps they worked on have been featured in PC Magazine (Editor’s choice), GigOM, Mashable, CNET, ZDNet, BGR, mLive and more. Dave is co-organizer of CocoaHeads Ann Arbor, Google Developer Group Ann Arbor Android, and Mobile Monday, and a regular speaker at conferences both near and far. 
Brandon Chesnutt of Indentity PR
Wednesday, December 10, 2014 - 11:45am - 1:00pm

A digital crisis situation can come from anywhere: a poor customer experience shared on YouTube, the offhand comments of an employee on Facebook, a blog post that creates a movement or a media story that spreads across the Internet like wildfire. Social media takes no prisoners and companies of all shapes and sizes, even those without an active online presence, run the risk of being exposed to the fury of online audiences.

When %*#! Hits the Fan: Managing Social Media Crisis Situations
Conor O'Neills, 318 South Main Street Ann Arbor, MI
A digital crisis situation can come from anywhere: a poor customer experience shared on YouTube, the offhand comments of an employee on Facebook, a blog post that creates a movement or a media story that spreads across the Internet like wildfire. Social media takes no prisoners and companies of all shapes and sizes, even those without an active online presence, run the risk of being exposed to the fury of online audiences.So, how should companies update their communications and digital strategies to deal with the realities of social media? What should organizations have at the ready in order to quickly react to the next online crisis faced by their brand?This talk will discuss the important elements of a social media crisis communications plan, highlight the parties who need to have a seat at the table and provide tactical recommendations for analyzing social content that could spark a firestorm. If you're looking to learn from someone who has been in the trenches, this is a talk you cannot miss. Brandon Chesnutt serves as Social Media Director at Identity—an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. Comprised of a unified team of discipline specialists, the company provides strategy, counsel and execution in the areas of media relations, marketing, social media, creative design and branding. Identity was founded in 1998 and is based in Bingham Farms, Michigan. For more information, visit http://identitypr.com.In his role, Brandon is responsible for managing Identity's social media practice group, as well as providing clients with strategic counsel and support with their social media programs. His passion is to help brands connect the dots between their social media programs and their business development, recruiting, customer service, employee training, internal communications and overall marketing efforts.Brandon serves as social media counsel to leading consumer and business-to-business brands, as well as several of Michigan's largest companies. He also supports public companies, tech startups and numerous businesses in the automotive, real estate, hospitality and professional services industries. His work at Identity has been recognized as a finalist in PR News' 2014 Social Media Icon Awards (Best Blog category) and by PR Daily's Digital PR & Social Media Awards as a finalist in the following categories: Best Social Media Campaign (2012), Best Blog (2013), Best Crisis Management (2013) and Best Digital PR Campaign - B2B (2013).A member of the Crain's Detroit Business "20 in their 20's," Brandon's business and community accomplishments have been featured in Inc. Magazine, Washington Times, Huffington Post, Detroiter Magazine, WXYZ Channel 7, FOX 2 Detroit, Detroit News and Detroit Free Press.Brandon is also heavily involved in metro Detroit’s social media and startup community, acting as the principal organizer of Startup Weekend Detroit. 
Fantastic Food and Lots of Fun!
Wednesday, December 17, 2014 - 11:30am - 1:30pm

Here come the Holidays!! That means it's time once again for the amazing, outstanding, fun LA2M Holiday Party! Join us at Conor O'Neill's on Wednesday, December 17 from 11:30 am to 1:30 pm for excellent food, great socializing and fun! This time of year is a wonderful time to give back to the community, so please plan to bring a canned food donation for the local food pantry. Conor's prepares a tasty Deluxe Holiday Buffet including, appetizers, main dishes and desserts to die for.

LA2M Holiday Party 2014
Conor O'Neills, 318 South Main Street Ann Arbor, MI
Here come the Holidays!! That means it's time once again for the amazing, outstanding, fun LA2M Holiday Party! Join us at Conor O'Neill's on Wednesday, December 17 from 11:30 am to 1:30 pm for excellent food, great socializing and fun! This time of year is a wonderful time to give back to the community, so please plan to bring a canned food donation for the local food pantry. Conor's prepares a tasty Deluxe Holiday Buffet including, appetizers, main dishes and desserts to die for.  Your ticket includes admission, the awesome buffet and one drink ticket.  All of your LA2M friends will be there! Don't miss it! Limited tickets available, please plan ahead. Image by Dawn Ellner 
See You on January 7!
Thursday, December 18, 2014 - Saturday, January 3, 2015

 Thanks to Jina Lee for the image.

Holiday Break
Conor O'Neills, 318 South Main Street Ann Arbor, MI
 Thanks to Jina Lee for the image.