The Art of Integrated Marketing: The Ann Arbor Art Center Experience – Luisa Puentes and Sean Hickey

An impactful marketing program needs both a comprehensive strategy AND high-performance tactical execution. More than a case study this is a story that aims to inspire action. Join us as ...Continue Reading

Going #Rogue: Prepare, Protect and Mobilize – Jamie Ward (EMU) & Susan Emerick (IBM)

Recently we have seen an increase in the proliferation of “rogue” social accounts across the social sphere. Well known agencies like the Environmental Protection Agency (EPA), National Park Service (NPS) ...Continue Reading

Lean Marketing & Growth Hacking

THE DISCUSSION There’s a lot you can be doing with your marketing budget, so how can you determine what you should be doing? Thriving in a changing digital world ...Continue Reading

Building successful sponsorships and partnerships!

Bilal Saeed is founder and managing partner at Pakmode Media + Marketing and co-owner and GM of Ann Arbor’s semi-pro soccer team, AFC Ann Arbor. With extensive background in sponsorships, ...Continue Reading

How to Build Habit-Forming Mobile Apps

Join us at LA2M on September 13, 2017 to learn how Sports Fan Engagement Mobile App – Fantelope uses principles from the Hook Model to engage ...Continue Reading

Must-Have Tools and Services For User Experience and Engagement

Henry Balanon, Chief Product Officer of Autobooks and former founder of Detroit Labs & Stratos will walk us through the most important digital services and tools that his teams have ...Continue Reading

Your Business as a Finely Tuned Machine

Get to where you want to be with your business more quickly with less pain and agony along the way with ...Continue Reading