Great customer service isn’t just an aspect of the Zingerman’s experience, it’s one of our three bottom lines along with great food and great finance. We believe we won’t be ...Continue Reading
Digital eCommerce for Beginners – Kyle Maurer
It is titled “Digital eCommerce for Beginners” and covers the basics of what digital eCommerce is, how it works, and why it ...Continue Reading
Storytelling Cuts the Clutter – Sean Hickey
Brands today face more challenges than ever. Buyers bombarded with messages. Multiple content channels from billboards to blogs. And, more product choices than ever before. How do you overcome it? ...Continue Reading
Why Branding is More Than a Logo – Matt Hansen
Why Branding is More Than a Logo Far too often a brand is thought of simply as the logo and colors on a business website. A necessary evil to launching ...Continue Reading
Open Forum on Video and Social Media
Bring your ideas and questions about video, this will be an open forum. You can ask other marketing attendees questions and get answers of what they are doing ...Continue Reading
Using Design as a Differentiator – Ross Johnson
NEW LOCATION! Buffalo Wild Wings – off Boardwalk out by the mall in the backroom. It’s a competitive world. Why should someone choose to do business with you over a ...Continue Reading
Be Heard! Make Your Website Sing
Be Heard! Make Your Website Sing What is it about a song that makes it truly memorable? We’ve all had that experience when a song speaks to us – ...Continue Reading
The Art of Integrated Marketing: The Ann Arbor Art Center Experience – Luisa Puentes and Sean Hickey
An impactful marketing program needs both a comprehensive strategy AND high-performance tactical execution. More than a case study this is a story that aims to inspire action. Join us as ...Continue Reading
Going #Rogue: Prepare, Protect and Mobilize – Jamie Ward (EMU) & Susan Emerick (IBM)
Recently we have seen an increase in the proliferation of “rogue” social accounts across the social sphere. Well known agencies like the Environmental Protection Agency (EPA), National Park Service (NPS) ...Continue Reading
Lean Marketing & Growth Hacking
THE DISCUSSION There’s a lot you can be doing with your marketing budget, so how can you determine what you should be doing? Thriving in a changing digital world ...Continue Reading