Paul Clancy & Scott DeRocheDaniel Brian Advertising
Paul Clancy – SVP Digital Media Strategy: In his role as Daniel Brian Advertising’s media director, Paul is responsible for leading clients to the new opportunities that digital media presents. Prior to DBA, Paul served as Vice President, Digital Services at Assembly, an MDC Partners agency focused on digital media. At Assembly, Paul was responsible for SEM, ad operations and online analytics for Meijer, ADT, Mazda, Serta, OhioHealth, Highmark Blue Cross Blue Shield and The UPS Store. At DBA, Paul has developed traditional/digital media plans for Valley Children’s Healthcare, CHI St. Vincent, Valley Health Plan, Mercy Medical Center and Flagstar Bank.
Scott DeRoche – VP Digital Media Strategy: Scott is a digital marketing executive with over fifteen years of experience developing high performance, integrated marketing strategies incorporating search engine optimization (SEO), paid search (PPC), display advertising, email marketing, social media, website development and analytics. Specializing in acquisition strategies, lead generation, ecommerce marketing, channel attribution and digital analytics for a variety of clients ranging from startups to Fortune 500 companies.