Understanding the Customer’s Emotional Context to Get to Winning Strategies

“I have this product, that has these qualities, that these people will want to buy" is a position many marketers take when positioning their companies, their brands and their products. ...Continue Reading

Designing for the First Five Seconds

People make snap judgments. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even ...Continue Reading

The Influence of Color: Using Color to Inspire Consumers

Everything from fashion to technology to food affects the colors in our world. These colors change both in giant leaps and in small steps, often through seemingly invisible and mysterious ...Continue Reading

Build a Workplace People Love – Just Add Joy

Title: Build a Workplace People Love — Just add Joy One-sentence main message: Create an intentional team culture focused on the business value of joy and unleash the human energy ...Continue Reading

Curate for Your Customers: How to Market Expertise On the Cheap

Content Marketing; it’s been championed as “the new SEO” and it’s one of the most effective ways to be driving traffic and increasing customer engagement in 2015.  The only downside?  ...Continue Reading

Lead Generation for Higher Education

Every higher education marketing and admissions department is working to attract the best and brightest students to their university. Lead Generation for Higher Education is essential to reaching the right ...Continue Reading

When %*#! Hits the Fan: Managing Social Media Crisis Situations

A digital crisis situation can come from anywhere: a poor customer experience shared on YouTube, the offhand comments of an employee on Facebook, a blog post that creates a movement ...Continue Reading