Our mental strategies for making decisions worked well when the decision was to run or be eaten by the lion, these strategies do not always serve us well in today’s complex world.  As decision-makers we fall victim to biases, inappropriately extrapolate from past events, improperly use individual behavior to explain collective behavior, wrongly correlate cause and effect, and we do this exceedingly poorly when there is very little or a huge amount of information available.

Anyone who has ever thought about starting up a blog, has quickly found out how hard it can be to attract a sustainable audience. A blog can be a very time consuming endeavor but it also can be very rewarding at times.

Chris will share his story of how he built his own blog from the ground up. Having had his music blog for over 3 years now, he has seen the whole blogging world evolve and strengthen. Proven techniques to gain traffic will be shared as well as miscellaneous tips on how to create a more incising and interesting blog.

Companies today want a Facebook Page and Twitter Feed.  Many of them aren’t sure why.  They just want them because they feel they need to, or should . But after you enter the social media channels, it is crucial to have the right content.  It isn’t enough to just “Be there.”

Join us at LA2M, as our speaker David Kiley shares his business-wise experience of counseling companies on how to  fill their Internet-based communications channels aimed at the public and the media.