Next LA2M Event

Sean Hickey of PWB Marketing Communications
Wednesday, September 24, 2014 - 11:45am - 1:00pm

If you sell a complex product or service – whether it’s technology-rich, or simply unique – you face a whole new set of challenges. You need to help your prospects quickly understand what you do and often how you do it. In this session we’ll touch on the unique challenges and some actionable techniques for effectively, efficiently communicating your brand value proposition through storytelling.

Don Kline of AATA - The Ride
Wednesday, October 1, 2014 - 11:45am - 1:00pm

Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate through social media, press releases, blogs, websites, interviews, and advertising, a consistent voice is necessary in order to earn and keep the trust of a community.

Chris Kochmanski of Design Hub
Wednesday, October 8, 2014 - 11:45am - 1:00pm

Content marketing, branded content, brand journalism – call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage.


Case studies will show how innovative content marketing strategies are helping companies achieve key business goals. They’re building thought leadership within their industries, getting found by the right kinds of customers, building strong brands that stand apart from competition, and increasing preference among customers ready to buy.

Don Phillips of Leo Burnett
Wednesday, October 15, 2014 - 11:45am - 1:00pm

Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this talk you'll learn Top 10 Tips + 3 Things You Can Do Next Week To Get Started with better digital analytics to drive business success.

 

Excellence, simplicity, and focus drive how Don thinks as a strategic analytics leader. This belief system has served him well at companies like Leo Burnett, Mullen, and Lowe Campbell Ewald.

 

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