Next LA2M Event

Henry Balanon of Stratos, Inc.
Wednesday, January 28, 2015 - 11:45am - 1:00pm

Stratos was looking for partners to support the marketing and PR efforts for a product launch. The potential partners came up with different approaches and strategies. Pitches for new business have subtle pieces that can win the business or lose it.

Henry's talk looks at new business proposals from the other side of the table: the potential client.

This presentation covers considerations around the RFP process, communication, level of detail, client and product research, relationship building, and followup.

Jordan Warzecha of backstitch
Wednesday, February 4, 2015 - 11:45am - 1:00pm
Content Marketing; it's been championed as "the new SEO" and it's one of the most effective ways to be driving traffic and increasing customer engagement in 2015.  The only downside?  Creating and distributing original content takes a lot of time, research, and money that a lot of us don't have to spare.
 
This presentation will talk about how to supplement your original content strategy by being a curator of knowledge for your customers.
 
Jordan's passion is solving 'big data' problems through systems that combine the effic
Rich Sheridan of Menlo Inovations
Wednesday, February 11, 2015 - 11:45am - 1:00pm

Title: Build a Workplace People Love – Just add Joy

One-sentence main message: Create an intentional team culture focused on the business value of joy and unleash the human energy and the results you always knew were possible.

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