Next LA2M Event

Ross Johnson of 3.7 Designs
Wednesday, April 15, 2015 - 11:45am - 1:00pm

People make snap judgements. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even influences return visits. Suffice to say, the first five seconds a user experiences your site is extremely important.

Designing for first impressions is no easy task. 50 milliseconds isn’t enough time to read a single line of copy or even fully comprehend what you’re looking at. So how can you design for good first impressions?

Scott Thornton of TMV Group
Wednesday, May 13, 2015 - 11:45am - 1:00pm

“I have this product, that has these qualities, that these people will want to buy” is a position many marketers take when positioning their companies, their brands and their products. However, it’s far better to understand the emotional context by which people come to your market and win within that emotional structure.

Take a look at the most successful and long lasting brands and you’ll see at their root is a single consumer insight that drives all else in their marketing. George Lois used to call it “The Word”, and we believe that; “It all starts with The Word”.

Group Panel Disccussion with Audience Q & A
Wednesday, June 10, 2015 - 11:45am - 1:00pm

Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, lessons learned, and what the future looks like.

 

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