Every Brand Has a Story

Every Brand Has a Story!  Just like how good news stories feature a compelling narrative and hook to get reader’s attention, good content marketing must also identify narratives in brands ...Continue Reading

Using Incentives to Build and Engage Facebook Fans

Contests and incentives can be a great way to increase likes and interactions on your company’s Facebook page, whether you’re a big corporation or a small business. Join us ...Continue Reading

Finding Your Social Niche: Three Approaches to Social Media Marketing

Have you found your social media niche?  In this presentation,  Mark Johnson will discuss three winning approaches to social media marketing across generations; GenY, GenX, and a 30-something sandwiched ...Continue Reading

GOAL! Making 2013 Your Best Year Yet

How to be Productive, Positive and Passionate at Home, at Work and at Life   A Special LA2M Workshop!  $20 at the door There are two main schools ...Continue Reading

The New Face of Opportunity: Selling in a Changed World

The scope and magnitude of demographic change sweeping the world is unprecedented in modern times.   These changes will have profound long term effects, but for marketers operating today, the ...Continue Reading

Attracting & Retaining Customers with Mobile Apps

Mobile has reached the point where it can improve the entire enterprise, everything from marketing to operations can benefit.  But more than 70% of spending in the mobile space is ...Continue Reading

Increasing Search Click-Throughs with Rich Snippets

In recent years, search engines have become more user-friendly by including smarter, context-sensitive results, such as local search and Google’s new Knowledge Graph.  While these changes are great ...Continue Reading

Internal Social Media: How to Educate, Guide and Energize Your Most Important Brand Ambassadors

When building social media strategies, marketers often idolize and emulate companies who are leading the pack in their respective industries. We look to brands like Zappos,  Continue Reading

One Website to Rule Them All – The New Approach Mobile Websites

Mobile used to be a simple medium.  If people could get on your website from their phone all they got to see was plain ole’ text.  Not exciting, but it ...Continue Reading

Touch and Post-Touch Devices

Over 1/2 of the US owns a tablet and more than 1/2 own a smartphone.  That’s an undeniably growing trend toward a preference for touch screen devices.  Will everything be ...Continue Reading