Internal Social Media: How to Educate, Guide and Energize Your Most Important Brand Ambassadors

When building social media strategies, marketers often idolize and emulate companies who are leading the pack in their respective industries. We look to brands like Zappos Intel and General Motors for direction and pay attention to their activities in the social media space. Unfortunately, it’s very common for marketers to concentrate only on external efforts and skip right over what these organizations (and other leading social brands) have accomplished internally.
This presentation will cover how to build scalable internal communications and learning programs designed to educate employees about social media use and associated guidelines. It will also cover how to tap into collective employee networks in both B2B and B2C companies. You’ll leave armed with big ideas designed to help you create positive internal change within your organization.
Brandon Chesnutt currently serves as Identity’s social media director and is responsible for directing the firm’s social media practice group, as well as providing clients with strategic counsel and support. He has worked with brands of all sizes, ranging from startups to Fortune 100 companies, to help them connect the dots between social media and business development, recruiting, customer service, internal communications and marketing efforts.
Brandon lives and breathes social media inside and outside of the office. He is heavily involved in metro Detroit’s social media, technology and startup community, serving as the principal organizer of Startup Weekend Detroit and Ignite Detroit. He also serves as a global facilitator for Startup Weekend and travels around the country to help build and grow startup communities.
In 2010, Brandon was recognized by Crain’s Detroit Business as a member of the “Twenty in their 20…s," a special list that highlights a select group of young professionals based in metro Detroit. His business and community accomplishments have also been featured in Inc. Magazine, Washington Times, Huffington Post, Detroit Free Press and Detroit News.
Brandon earned his Bachelor of Arts degree with honors in Communication from Oakland University. He is currently working on his MBA at Walsh College.

An avid gamer, fan of Internet memes and craft beer snob, Brandon is a huge geek and proud of it. He also likes jetpacks