Join Bud Gibson, Director, Center for Digital Engagement, Eastern Michigan University, Professor, Computer Information Systems for his talk titled: Measuring Your Success in Digital Talk Description: The digital landscape has ...Continue Reading
Special Panel: Marketers of Successful Ann Arbor Festivals
Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, ...Continue Reading
Understanding the Customer’s Emotional Context to Get to Winning Strategies
“I have this product, that has these qualities, that these people will want to buy" is a position many marketers take when positioning their companies, their brands and their products. ...Continue Reading
Build a Workplace People Love – Just Add Joy
Title: Build a Workplace People Love — Just add Joy One-sentence main message: Create an intentional team culture focused on the business value of joy and unleash the human energy ...Continue Reading
Curate for Your Customers: How to Market Expertise On the Cheap
Content Marketing; it’s been championed as “the new SEO” and it’s one of the most effective ways to be driving traffic and increasing customer engagement in 2015. The only downside? ...Continue Reading
Your Marketing Agency Pitch from the Client Perspective
Stratos was looking for partners to support the marketing and PR efforts for a product launch. The potential partners came up with different approaches and strategies. Pitches for new business ...Continue Reading
Social Media a Net Negative
The concepts that no one talks about but you need to know. A thought provoking presentation/discussion on social media and it’s impact on business good and bad. Travis started his ...Continue Reading
The Hardest Part of Building a Startup
Building and launching a startup can be relatively easy. From the initial idea to product launch things can progress without a hitch. But, what happens when it doesn’t take off? ...Continue Reading
Lead Generation for Higher Education
Every higher education marketing and admissions department is working to attract the best and brightest students to their university. Lead Generation for Higher Education is essential to reaching the right ...Continue Reading
When %*#! Hits the Fan: Managing Social Media Crisis Situations
A digital crisis situation can come from anywhere: a poor customer experience shared on YouTube, the offhand comments of an employee on Facebook, a blog post that creates a movement ...Continue Reading