Every Brand Has a Story

Every Brand Has a Story!  Just like how good news stories feature a compelling narrative and hook to get reader’s attention, good content marketing must also identify narratives in brands and oblige the audience to pay attention.  Learn what parts of journalism can be assimilated by marketing and used to create a delightful interactive experience for audiences.


Erin is a content producer at Ingenex Digital Marketing in Ann Arbor, where she applies her education in journalism to creating and curating compelling narratives for clients.