Using Incentives to Build and Engage Facebook Fans

Contests and incentives can be a great way to increase likes and interactions on your company’s Facebook page, whether you’re a big corporation or a small business. Join us for a panel discussion with three social marketing experts who have successfully put these techniques to work for them, and find out how you can take advantage of new ways to increase your followers and create positive engagement with your brand.


Rhonda Foxworth, Vice President & Marketing Manager, Bank of Ann Arbor

Rhonda Foxworth has led the Marketing Team at Bank of Ann Arbor since 1999, and helped launch their Facebook page in 2009. Since then, the Bank has had 3 social media contests and has become a leader among community banks with over 18,000 fans.


Lyndsay Kapurch, Social Media Account Executive, Perich Advertising + Design

Lyndsay Kapurch has been with Ann Arbor-based agency Perich Advertising + Design since 2010, serving as a social media consultant and project manager for multiple clients including Bank of Ann Arbor.


Tim Adkins, Brofounder & Publisher, Pakmode Media + Marketing and iSPY Magazine

The creative lead and “Brofounder" of Pakmode Media + Marketing, Tim Adkins is also publisher of iSPY Magazine where he manages operations, handles digital marketing, and is all over your timeline on every social media channel possible.


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