Mobile has reached the point where it can improve the entire enterprise, everything from marketing to operations can benefit. But more than 70% of spending in the mobile space is still on marketing related activities, and a large amount of that is going towards building apps. Yes, you should mobilize your website as soon as you can, but apps are still what is driving customer growth and retention. We’ll go over how companies of all sizes are utilizing mobile apps to attract and retain customers at unprecedented rates.
Keith’s has been working with mobile software since the 1990’s, making him one of the most experienced mobile strategists in the field. He employs this experience to help clients fully utilize mobile in every aspect of their business.