Finding Your Social Niche: Three Approaches to Social Media Marketing

Have you found your social media niche?  In this presentation, Mark Johnson will discuss three winning approaches to social media marketing across generations; GenY, GenX, and a 30-something sandwiched in between.  Three people, three approaches, something for everyone!


Here’s a profile of each person studied, including a recent “WIN" for their social media innovation, strategy and tactics:
GenY – Duncan Johnson, Dunks Productions  – Director, photographer, graphic designer – Austin, TX – A millennial who optimizes the power of Instagram, Flicker, Vimeo, Facebook and Twitter.  Music video debut on MTV2 at 21 years old, 12,000 Instagram followers in 6 months.
30-Something – Eric Schimelpfenig AKBD, SketchThis – Springfield, MA – Kitchen designer, SketchUp trainer, blogger, public speaker.  Founder of #DesignPinThurs, a popular new destination for crowdsourcing with Twitter and Pinterest.
Gen X – Courtney M. Price,  – Dallas, TX – Interior designer and blogger – Integration of design blog, Twitter, Facebook and Pinterest to market her interior design business.  10,000+ Twitter followers.  Selected by Brizo to attend Jason Wu events at New York Fashion Week.
Learn how their unique approaches have led to success in finding a social media niche, marketing a business and engaging their numerous followers.   It’s a multi-generational short-course in social media!
Mark Johnson FAIA is principal of, a firm specializing in marketing, social media, education, and design.  He a recognized leader in the design and building products industry and is a FAIA architect, AIBD Professional Building Designer and NKBA Certified Kitchen Designer (CKD).  
Mark is the recipient of several design and industry awards including two 2012 Be2Awards for Social Media Marketing and he is a three-time winner of the AIA Continuing Education System Award for Excellence.  In 2002, he was elevated to the AIA College of Fellows in recognition of his service to the profession and pioneering work in AIA continuing education.
Mark holds both a Bachelor’s degree in Architecture and MBA degree from Washington University in St. Louis, as well as a Master’s degree in Architecture and Urban Planning from UCLA.
Mark also serves as National Director, Social and Virtual Media, for Green Builder® Media, LLC, the leading media company in the North American residential building industry focused exclusively on green building and responsible growth.
@MarkJohnsonFAIA, Infographic
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