Engaging a Target Market / Graduating from User Traffic to User Advocate

  Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. ...Continue Reading

Managing the Public Conversation: Comment Moderation at AnnArbor.com

Printed newspapers traditionally place a great distance between the reporter, who writes under a large headline, and a reader, who submits a letter to the editor that may not be ...Continue Reading

Lessons Learned in Blogging: How to Build a Better Blog

  Anyone who has ever thought about starting up a blog, has quickly found out how hard it can be to attract a sustainable audience. A blog can be a ...Continue Reading

Decision Making and Randomness in Marketing

  Our mental strategies for making decisions worked well when the decision was to run or be eaten by the lion, these strategies do not always serve us well in ...Continue Reading

Book Review: “The Art of the Start” by Guy Kawasaki

This week’s LA2M presentation is taking a slightly different approach to its popular lunch series.  We’re featuring a Book Review — but not just any book. Charles Hammerslough ...Continue Reading

Online Digital Magazines and Catalogs

Bridging the gap between print and digital publications is a current trend that embraces cost savings and going green.  Taking your print-based publications and converting to ...Continue Reading

Posterous – A Cool New Tool for Developing Your Personal Brand

  If you’ve always wanted to set up a blog, but aren’t particularly web savvy or don’t want to invest a lot of time in ...Continue Reading

Turning Software as a Service (SaaS) into Revenue

SaaS (“Software as a Service”) is the new Field of Dreams.  Too many great online applications falter, for want of an effective business model.  Continue Reading

Which Silver Bullet? Strategic Market Planning

There are hundreds of ways to market your business. Which silver bullet should you use? At the heart of a successful ...Continue Reading

MSU New Media Drivers License Course Comes to LA2M

The New Media Drivers License Course at Michigan State University is leading the ...Continue Reading