Many people see the benefit in Social Media and want to integrate it into their marketing plans, but don’t know what is possible. ...Continue Reading
Using Radio to Beef Up Your Brand
This event is CANCELLED (Feb. 10) due to all the snow Ann Arbor got last night. It will be rescheduled in the future. See you next ...Continue Reading
Importance of Usability in Product Development – Pfizer, Case Study
Usability of any product, whether it is software application, a website, or technical gadget is an important consideration. Sherry Marcy, Science and Technology Market Strategies will ...Continue Reading
Sales 101-2-3
Sales and marketing are two of the key elements of any company’s strategic plan. While a focused marketing plan is critical to the launch and promotion of a business, the ...Continue Reading
Maximizing your Sales Process by Choosing the Right CRM
If you are still using excel or sticky notes to manage your sales leads then this talk is for you. John Paul Narowski will dive into explaining what a CRM (Customer Relationship ...Continue Reading
Visual Storytelling: Creating a Compelling and Engaging Brand Experience
Visual Storytelling has always been a part of the human experience – from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way ...Continue Reading
B-to-B Demand Generation
Prospective buyers take a journey from awareness, through consideration, selection, and to purchase (and repeat purchase, we hope!). Learn how you can align your marketing programs to ...Continue Reading
Ways to Market to Non Profits
Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause. Join Amanda Uhle and learn how to market a non-profit — some ...Continue Reading
Social Marketing and Online Consumer Reviews
Cautionary tales about Social Marketing are as old as humankind. (Remember Adam and Eve? They lost their home after acting on bad advice about what to eat.) While technology has made ...Continue Reading
Engaging a Target Market / Graduating from User Traffic to User Advocate
Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. ...Continue Reading