Which Silver Bullet? Strategic Market Planning

There are hundreds of ways to market your business. Which silver bullet should you use? At the heart of a successful ...Continue Reading

MSU New Media Drivers License Course Comes to LA2M

The New Media Drivers License Course at Michigan State University is leading the ...Continue Reading

Mobile Marketing – Why It’s a Big Deal

Damian Rintelmann is our hero of the hour and stepped in to speak at LA2M this week.  Our scheduled speaker ...Continue Reading

Twitter for Business

Twitter is like an online cocktail party – a mishmash of chatter about work, life and the news of the day with folks you know and folks you need to meet.  It’s ...Continue Reading

Measuring the Success of Online Communities

Social media communities have become the hottest marketing tool of the decade, but how can you tell if they are working?  What are the ways to measure them?  Are current ...Continue Reading

Google AdWords – Optimizing Your AdWords Campaign

Meaghan McCann of Search Ad Marketing leads today’s discussion. Google AdWords, when not properly optimized, will dry up your budget and leave you cold!  Learn trade secrets of simple tweaks ...Continue Reading

Web Site Strategy

So you have a website and a web presence… now what?  It may surprise you to hear that 80% of company websites are ineffective at achieving business goals and objectives.  ...Continue Reading

Podcasting and VideoCasting – How it Works

Podcasts, Screencast, Vodcast: Take advantage of the growing demand for media to better serve your users and drive more traffic to your site.  Make yourself a resource for ...Continue Reading

Advanced Google Analytics

Google Analytics offers as much functionality and flexibility as other high-priced analytics packages. Learn how to take full advantage of the tracking, segmentation, conversion tracking and custom reporting ...Continue Reading