Engaging a Target Market / Graduating from User Traffic to User Advocate


Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. You’ll learn how to turn your users into brand promoters by qualifying traffic sources, creating an engagement-friendly website, and letting your users know you’re plugged in!Working exclusively in online business strategy, Shauna Nicholson is a Detroit-based secret weapon for positioning well-known clients to effectively secure digital ROI. 

Nicholson’s strategies are used in both websites and online marketing campaigns for major retail, medical, and manufacturing brands.  She is known for her insight on plugging in user experience planning and social media tools for hype-free, reality-based business and marketing strategies.