Inventive AdWords – Tricks for Maximizing ROI

  Practical lessons I’ve learned from working on AdWords campaigns for 50 non-profits with little or no web marketing budget. These tricks ...Continue Reading

The Art and Science of Getting Good Referrals

We all know referrals are the lifeline of our business; yet, something always seems to get in the way of us asking for referrals. This presentation ...Continue Reading

Using Radio to Beef Up Your Brand

This event is CANCELLED (Feb. 10) due to all the snow Ann Arbor got last night. It will be rescheduled in the future. See you next ...Continue Reading

Importance of Usability in Product Development – Pfizer, Case Study

Usability of any product, whether it is software application, a website, or technical gadget is an important consideration.  Sherry Marcy, Science and Technology Market Strategies will ...Continue Reading

Sales 101-2-3

Sales and marketing are two of the key elements of any company’s strategic plan.  While a focused marketing plan is critical to the launch and promotion of a business, the ...Continue Reading

Maximizing your Sales Process by Choosing the Right CRM

  If you are still using excel or sticky notes to manage your sales leads then this talk is for you. John Paul Narowski will dive into explaining what a CRM (Customer Relationship ...Continue Reading

Visual Storytelling: Creating a Compelling and Engaging Brand Experience

Visual Storytelling has always been a part of the human experience – from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way ...Continue Reading

B-to-B Demand Generation

Prospective buyers take a journey from awareness, through consideration, selection, and to purchase (and repeat purchase, we hope!). Learn how you can align your marketing programs to ...Continue Reading

Ways to Market to Non Profits

Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause.  Join Amanda Uhle and learn how to market a non-profit — some ...Continue Reading