Search Engine Optimization is evolving beyond its origins as a set of best practices for content accessibility and keyword usage. Increasingly, search engines are using factors outside of a webmaster’s ...Continue Reading
The Little Known Method for Doubling Your Website’s Success
Ross Johnson is the CEO of 3.7 Designs, a web design and strategy firm based in Ann Arbor, Michigan. He started the company in 2005 and oversees everything from strategy ...Continue Reading
Taking a bite out of Apple – New Technology and Startup Advice from a Pro
Matthew has become a well-known and successful innovator for both his understanding of new technologies as ...Continue Reading
Integrating Digital Public Relations Into Your Marketing Mix
As Interactive Marketing Coordinator, Tiffany Risner is the face of Ingenex Digital Marketing and oversees in-house digital marketing strategies. Paired with a strong creative mind and a ...Continue Reading
How to Build a Market-based Social Media Strategy (Using Segmentation & Social Networks – a Case Study)
Thanks to the rise of new media, geographic barriers have been removed and organizations of all sizes are able to engage in conversation with people around ...Continue Reading
From Webcasts to Virtual Events
Webcasts, also known as webinars, are all the rage these days. Some organizations are doing it well, and some are missing the mark. Learn how to determine if webcasting is ...Continue Reading
Mike Tirico Presents World Cup Coverage at LA2M
Mike Tirico is one of sports’ most beloved and recognized ESPN broadcasters. Viewers tune in to see him regularly on Monday Night Football, which garnered him an Emmy nod, and ...Continue Reading
The Power of Email Marketing
Fact: According to the Direct Marking Association (DMA), professionally formatted permission-based Email marketing provides a $44:1 R.O.I. Derek Freund runs “Power of Email ...Continue Reading
In-Game Advertising, Put Your Brand ‘In Play’
Brad Mann is a Michigan ...Continue Reading
Relationship Marketing through Interactive and Social Promotion
Interactive and Social Promotion has leveled the promotional playing field when it comes to building a relationship with your target audience. Every company, no matter ...Continue Reading