Relationship Marketing through Interactive and Social Promotion

Interactive and Social Promotion has leveled the promotional playing field when it comes to building a relationship with your target audience. Every company, no matter ...Continue Reading

Mobile Apps From Idea to App Store – A Marketer’s Perspective

  Transform your business by harnessing mobile technology.  Offering a creative, functional mobile application will differentiate ...Continue Reading

LA2M’s Back after Summer Break: Facebook Advertising

The availability of personal information on social networks is changing the landscape of Internet advertising.  Leading the pack is Facebook whose program helps advertisers; create social credibility, build brands to ...Continue Reading

Marketing and Advertising to the 14-35 Demographic

  “The much-coveted 14-35 demographic are more segmented and harder to reach than ever before. So how do we engage this demographic, and how ...Continue Reading

The Sound Message – Music in your Marketing Mix

In a world of overload, of seemingly infinite choices, of more noise than signal, emotion is in the driver’s seat. There is little room for error ...Continue Reading

How to Harness Social Networks and Branding Yourself Online

Marketing a business on-line, through social media or by using some of the more savy digital marketing techniques still require back-to-the-basics thinking… – Do you have a measurement system to determine ...Continue Reading

Improve Your Prospecting – Find Qualified Leads

Struggling to find enough good prospects for your business?  Prospecting is simply discarding unqualified leads and retaining the “gold”.  The job of prospecting is to find buyers that may purchase ...Continue Reading

Inventive AdWords – Tricks for Maximizing ROI

  Practical lessons I’ve learned from working on AdWords campaigns for 50 non-profits with little or no web marketing budget. These tricks ...Continue Reading