Printed newspapers traditionally place a great distance between the reporter, who writes under a large headline, and a reader, who submits a letter to the editor that may not be ...Continue Reading
Lessons Learned in Blogging: How to Build a Better Blog
Anyone who has ever thought about starting up a blog, has quickly found out how hard it can be to attract a sustainable audience. A blog can be a ...Continue Reading
Decision Making and Randomness in Marketing
Our mental strategies for making decisions worked well when the decision was to run or be eaten by the lion, these strategies do not always serve us well in ...Continue Reading
Book Review: “The Art of the Start” by Guy Kawasaki
This week’s LA2M presentation is taking a slightly different approach to its popular lunch series. We’re featuring a Book Review — but not just any book. Charles Hammerslough ...Continue Reading
Online Digital Magazines and Catalogs
Bridging the gap between print and digital publications is a current trend that embraces cost savings and going green. Taking your print-based publications and converting to ...Continue Reading
Posterous – A Cool New Tool for Developing Your Personal Brand
If you’ve always wanted to set up a blog, but aren’t particularly web savvy or don’t want to invest a lot of time in ...Continue Reading
Turning Software as a Service (SaaS) into Revenue
SaaS (“Software as a Service”) is the new Field of Dreams. Too many great online applications falter, for want of an effective business model. Continue Reading
Which Silver Bullet? Strategic Market Planning
There are hundreds of ways to market your business. Which silver bullet should you use? At the heart of a successful ...Continue Reading
MSU New Media Drivers License Course Comes to LA2M
The New Media Drivers License Course at Michigan State University is leading the ...Continue Reading
Mobile Marketing – Why It’s a Big Deal
Damian Rintelmann is our hero of the hour and stepped in to speak at LA2M this week. Our scheduled speaker ...Continue Reading