Advanced Google Analytics

Google Analytics offers as much functionality and flexibility as other high-priced analytics packages. Learn how to take full advantage of the tracking, segmentation, conversion tracking and custom reporting ...Continue Reading

Information Architecture and Web Design

Chris Farnum will lead a discussion about Information Architecture – what is it, why it’s important to marketers, and how it contributes to the process of creating great ...Continue Reading

How Marketing a Service is Different to Marketing a Product

The role that services play in the economy and in individual businesses is increasing in importance – today’s pressures are forcing organizations to find competitive differentiation and new ...Continue Reading

Trade Show Marketing

In spite of our difficult economic times, exhibiting in trade shows continues to be a valuable activity for many firms. Trade Shows offer opportunities to generate leads, increase ...Continue Reading

Biz Dev / Starting a New Company – Resources for Entrepreneurs

The entrepreneurial spirit is alive and well in the Ann Arbor region! Ann Arbor SPARK has assisted hundreds of entrepreneurs every year – helping business leaders launch and ...Continue Reading

What’s in Your Tool Kit?

What’s in Your Tool Kit?Finding out can make you better at what you doEach of us carries a personally unique tool kit. We all have one, or maybe more than ...Continue Reading

A Really, Really Old-School Prospecting Method That Works Really, Really Well

It’s said that “90 percent of success is showing up."  This program will explore how you can use direct mail (gasp!) combined with telemarketing (horrors!) to “show up" ...Continue Reading

Wow Visitors and Search Engines with your Web Copy

Writing website copy which appeals to both site visitors and search engine robots is part art, part science. Christine Slocumb will discuss her step-by-step formula for writing copy that compels ...Continue Reading

New Face of Public Relations

Public relations has evolved from media coverage, impressions and bylined articles to social content creation, online reputation management, customer service and even digital marketing and SEO. Find out how public ...Continue Reading

The Future of Newspapers in Ann Arbor –

The newspapers have to face a difficult competition with the emerging online papers. Readable always during the day, with no need of going outside from the house or the office ...Continue Reading