Twitter is like an online cocktail party – a mishmash of chatter about work, life and the news of the day with folks you know and folks you need to meet. It’s ...Continue Reading
Measuring the Success of Online Communities
Social media communities have become the hottest marketing tool of the decade, but how can you tell if they are working? What are the ways to measure them? Are current ...Continue Reading
Google AdWords – Optimizing Your AdWords Campaign
Meaghan McCann of Search Ad Marketing leads today’s discussion. Google AdWords, when not properly optimized, will dry up your budget and leave you cold! Learn trade secrets of simple tweaks ...Continue Reading
Web Site Strategy
So you have a website and a web presence… now what? It may surprise you to hear that 80% of company websites are ineffective at achieving business goals and objectives. ...Continue Reading
Podcasting and VideoCasting – How it Works
Podcasts, Screencast, Vodcast: Take advantage of the growing demand for media to better serve your users and drive more traffic to your site. Make yourself a resource for ...Continue Reading
Pitching and Placing in Social Media
So what is social media and what does it mean to me and my company? If your PR firm, advertising agency or marketing department can’t answer these questions, ...Continue Reading
Advanced Google Analytics
Google Analytics offers as much functionality and flexibility as other high-priced analytics packages. Learn how to take full advantage of the tracking, segmentation, conversion tracking and custom reporting ...Continue Reading
Information Architecture and Web Design
Chris Farnum will lead a discussion about Information Architecture – what is it, why it’s important to marketers, and how it contributes to the process of creating great ...Continue Reading
How Marketing a Service is Different to Marketing a Product
The role that services play in the economy and in individual businesses is increasing in importance – today’s pressures are forcing organizations to find competitive differentiation and new ...Continue Reading
Trade Show Marketing
In spite of our difficult economic times, exhibiting in trade shows continues to be a valuable activity for many firms. Trade Shows offer opportunities to generate leads, increase ...Continue Reading