Marketing a business on-line, through social media or by using some of the more savy digital marketing techniques still require back-to-the-basics thinking…

– Do you have a measurement system to determine your desirability in the marketplace?

– Are you in demand with your current skill sets?
– Do you know if your skills are in a downward trend or on the way up?
– Is your chosen industry trending up or is it in decline?
– Do you know your competition?
– Are you properly using online tools to help you plot your career path?
– Are you leveraging online social networks to brand yourself?

These and other questions will be considered at this LA2M learning event.

Collin is president of the successful search firm, Talent Driven Executive Search.   He has been with the company since 1994, right around the birth of the digital era.  He specializes in placing 360-integrated talent in the advertising and marketing space, and his client’s range from major advertising agencies to cutting-edge interactive boutiques.

He is a recruiter/headhunter, career coach, consultant, speaker, and subject expert in the advertising and marketing industry.  He is well known for placing top-level talent across multiple channels of advertising, and has a passion for the digital arena.

Company: www.talentdriven.com
Blog: www.changingfast.com
Bio: www.collinlalonde.com