“Never talk to strangers, " sound familiar? Your mother always told you not to talk to strangers and now your boss is sending you out to talk to strangers on ...Continue Reading
Marketing and the Mind
One of the most under-studied but exceedingly useful forms of marketing study has to do with how the brain reacts to marketing stimuli. We’ll take a look at how the ...Continue Reading
Building the Narrative
When we present our ideas, we are in essence making an argument. We are making our case to the audience like a lawyer to a jury. But how many of ...Continue Reading
How Young B2B and Professional Services Firms Build Their Business
For most young business-to-business companies and professional services providers, the best new prospects come from referrals and networking. But why wait for referrals to come? And why just hope that ...Continue Reading
Designing & Delivering Great Presentations
Everybody has to communicate every day. Whether it be one-on-one, with small groups, or to large audiences, we all have a story to tell to an audience that needs to ...Continue Reading
What’s in Your Tool Kit?
What’s in Your Tool Kit?Finding out can make you better at what you do Each of us carries a personally unique tool kit. We all have one, ...Continue Reading
Branding Yourself through Protocol and Etiquette
Have you often wondered the best way to get on TV, on the radio, or quoted as the expert in print publications? Come learn how to brand yourself through ...Continue Reading
Brand Loyalty Should Be Your ROI
David Murray is the director of Social Web Communications for re:group where helps clients navigate their brands using social media. After a 10-year absence, Murray returned to Michigan in 2008 ...Continue Reading
The State of AnnArbor.com
Do you know the state of AnnArbor.com? Join us as the President and CEO of AnnArbor.com, Matt Kraner, discusses the progress and challenges of Ann Arbor’s leading digital newspaper in ...Continue Reading
Business cards are dead. Long live business cards.
Depending who you ask, business cards are a complete waste of paper or the most powerful weapon in your branding arsenal. At January 5th’s LA2M, Charlie Wollborg will argue both ...Continue Reading