Taking a bite out of Apple – New Technology and Startup Advice from a Pro

Matthew has become a well-known and successful innovator for both his understanding of new technologies as ...Continue Reading

Integrating Digital Public Relations Into Your Marketing Mix

As Interactive Marketing Coordinator, Tiffany Risner is the face of Ingenex Digital Marketing and oversees in-house digital marketing strategies. Paired with a strong creative mind and a ...Continue Reading

How to Build a Market-based Social Media Strategy (Using Segmentation & Social Networks – a Case Study)

Thanks to the rise of new media, geographic barriers have been removed and organizations of all sizes are able to engage in conversation with people around ...Continue Reading

From Webcasts to Virtual Events

Webcasts, also known as webinars, are all the rage these days.  Some organizations are doing it well, and some are missing the mark.  Learn how to determine if webcasting is ...Continue Reading

Mike Tirico Presents World Cup Coverage at LA2M

Mike Tirico is one of sports’ most beloved and recognized ESPN broadcasters. Viewers tune in to see him regularly on Monday Night Football, which garnered him an Emmy nod, and ...Continue Reading

The Power of Email Marketing

      Fact: According to the Direct Marking Association (DMA), professionally formatted permission-based Email marketing provides a $44:1 R.O.I.   Derek Freund runs “Power of Email ...Continue Reading

Relationship Marketing through Interactive and Social Promotion

Interactive and Social Promotion has leveled the promotional playing field when it comes to building a relationship with your target audience. Every company, no matter ...Continue Reading

Mobile Apps From Idea to App Store – A Marketer’s Perspective

  Transform your business by harnessing mobile technology.  Offering a creative, functional mobile application will differentiate ...Continue Reading

LA2M’s Back after Summer Break: Facebook Advertising

The availability of personal information on social networks is changing the landscape of Internet advertising.  Leading the pack is Facebook whose program helps advertisers; create social credibility, build brands to ...Continue Reading