The State of

Do you know the state of Join us as the President and CEO of, Matt Kraner, discusses the progress and challenges of Ann Arbor’s leading digital newspaper in ...Continue Reading

Search Engine Optimization

Search Engine Optimization is evolving beyond its origins as a set of best practices for content accessibility and keyword usage. Increasingly, search engines are using factors outside of a webmaster’s ...Continue Reading

The Little Known Method for Doubling Your Website’s Success

Ross Johnson is the CEO of 3.7 Designs, a web design and strategy firm based in Ann Arbor, Michigan. He started the company in 2005 and oversees everything from strategy ...Continue Reading

Taking a bite out of Apple – New Technology and Startup Advice from a Pro

Matthew has become a well-known and successful innovator for both his understanding of new technologies as ...Continue Reading

Integrating Digital Public Relations Into Your Marketing Mix

As Interactive Marketing Coordinator, Tiffany Risner is the face of Ingenex Digital Marketing and oversees in-house digital marketing strategies. Paired with a strong creative mind and a ...Continue Reading

How to Build a Market-based Social Media Strategy (Using Segmentation & Social Networks – a Case Study)

Thanks to the rise of new media, geographic barriers have been removed and organizations of all sizes are able to engage in conversation with people around ...Continue Reading

From Webcasts to Virtual Events

Webcasts, also known as webinars, are all the rage these days.  Some organizations are doing it well, and some are missing the mark.  Learn how to determine if webcasting is ...Continue Reading

Mike Tirico Presents World Cup Coverage at LA2M

Mike Tirico is one of sports’ most beloved and recognized ESPN broadcasters. Viewers tune in to see him regularly on Monday Night Football, which garnered him an Emmy nod, and ...Continue Reading

The Power of Email Marketing

      Fact: According to the Direct Marking Association (DMA), professionally formatted permission-based Email marketing provides a $44:1 R.O.I.   Derek Freund runs “Power of Email ...Continue Reading