Micro Moments


Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

Come listen to Google’s own Mike Lorenc as he explains the “Micro Moments” concept and shows examples of advertisers large and small embracing, and winning in this new Mobile-First, Intent-Based world of Marketing.

Micro Moments