Measuring Your Success in Digital


Join Bud Gibson, Director, Center for Digital Engagement, Eastern Michigan University, Professor, Computer Information Systems for his talk titled: Measuring Your Success in Digital

Talk Description:

The digital landscape has only grown more complicated. It’s not just websites anymore but social media platforms, mobile, and connected home entertainment systems, to name just a few. How do you know you’re succeeding in this complex environment? How do you measure improvement? I’ll illustrate with organizations we’ve worked with.

Previously, Bud created the hands-on search marketing program at Eastern Michigan University (in collaboration with Google). EMU’s search marketing alumni currently work in significant roles at regional and national employers such as Google, Apple, Quicken Loans, Starcom, iProspect, and Team Detroit.Bud’s prior professional experience includes University of Michigan’s Ross School of Business, Deloitte & Touche, Arthur D. Little, and Catholic Relief Services. Bud has a PhD from Carnegie Mellon University, an MBA from University of Pennsylvania’s Wharton School, and a BS from Georgetown University.