While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can ...Continue Reading
Famous in Your Field: How to Stand Out from the Crowd and Attract More Fans to Your Business or in Your Career
Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you’re known as ...Continue Reading
You PAID for THAT?
“You PAID for THAT?"is a 30 minute interactive presentation designed to educate business owners about what a website can and should do ...Continue Reading
Content, Content, Content
Content marketing, branded content, brand journalism — call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage. Case studies ...Continue Reading
TEDx Detroit – Leadership Panel Shares Insights Into TEDx Detroit
TEDx Detroit, on Tuesday, September 30 at the Detroit Opera House, is going to be an inspiring showcase of all that is great about Detroit. If ...Continue Reading
Storytelling for Complex Brands
If you sell a complex product or service — whether it’s technology-rich, or simply unique — you face a whole new set of challenges. You need to help your prospects ...Continue Reading
Marketing Should Be Fun, Go Where Consumers Are!
Experiential marketing touches our senses and is woven into our shopping context. Engagement tools can include media displays, product interaction, music, activities and other on-site methods. Simon malls took ...Continue Reading
Let’s Put Some Soul in Social Media
Can you love social media and not be sucked into the Matrix? Is social media making us less social in real life? Bank of Ann Arbor’s social media ...Continue Reading
Small Business Marketing Success All-Star Panel
Do you want to learn how to market your Ann Arbor business successfully? LA2M Marketing Education, a 501c3 nonprofit, is holding an exclusive event for small business owners and ...Continue Reading
The Brighter Side of PR: How Companies Can Really Shine
In this presentation Christi Rankin, of Martopia Public Relations Group will talk about how companies can use internal PR to help create a culture of caring, ...Continue Reading