The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. In ...Continue Reading
The Lincoln Motor Company: Reinventing a Classic
Founded in 1917, and purchased by Ford in 1922, the Lincoln Motor Company has produced some of the most iconic vehicles the world has seen. From the 1932 Zephyr to ...Continue Reading
The Changing News Media is Changing PR and Marketing
There is no doubt that the news media is in the midst of an ongoing transformation. In this talk, Graham Davis will share his insights on what this ...Continue Reading
Marketing Challenges for Health Care
In addition to being a political and cultural flash point, America’s Health Care Reform Act has represented one of the most difficult marketing challenges in recent memory for health care ...Continue Reading
Marketing at a Big 10 University- U of M
Make sure to join LA2M for this two part event! This one will feature Lisa Rudgers of the University of Michigan. She is the Vice President for Global Communications and ...Continue Reading
Local Media’s Role in Shaping What’s Next for Cities
Over the past decade, Issue Media Group has expanded into over 21 regions in the U.S. and Canada with hundreds of paid journalists delivering online news that covers the revitalization ...Continue Reading
Business to Business Marketing, It’s More Social Than Ever
A must attend event for companies looking to make their business to business marketing soar in 2014 Mehraban is CEO of Ingenex Digital Marketing, an ...Continue Reading
Video Campaigns and Channels
Video channels are quickly becoming an important platform for building and expanding a company’s customer base. This talk will provide an introduction to key considerations for creating video content, campaigns ...Continue Reading
Startup Marketing – An Open Forum
Join CEO of Ingenex Digital Marketing, Derek Mehraban for an open forum on startup marketing. Mehraban has launched a few startups, and is in the process of launching a new ...Continue Reading
How to Develop a Brand that Matters
Today we live in a digital economy that force’s us to disrupt and re-think everything that has worked for us historically. Come and learn strategies on how to effectively manage ...Continue Reading