Positive publicity for your business is like gold. Your company looks good and you could reap some significant benefits. But PR isn’t an easy game. We all think we have ...Continue Reading
From the Scrappy Little Brand to the Green Beans, Back Room, and Diaspora Marketing Plan
Karim Motawi, a 20 years tile industry veteran will discuss the evolution of of his marketing ideas in response to the different and distinct needs of the companies ...Continue Reading
Let’s Make Ann Arbor the Greatest Music City in America
Let’s make Ann Arbor the greatest music city in America. How do you, your business or your band’s brand fit in and get ready for the ride? Matthew Altruda ...Continue Reading
Inbound Marketing
Do you want more qualified leads from your company website? Are you trying to grow your email marketing list? Looking for ways to engage your customers and build ...Continue Reading
Where Do You Fall on the Leadership Scale?
Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task” ...Continue Reading
Cultivating Constructive Communities in a World of Anonymity
Social media provides opportunities to expand your reach, through both the communities you create and the communities in which you participate. How you effectively engage in those ...Continue Reading
The Evolution of Public Relations
Public Relations has been in integral part of marketing and sales for a long time. Only recently has the industry changed with the rapid proliferation of the Internet and emphasis ...Continue Reading
Integrating Digital Public Relations Into Your Marketing Mix
As Interactive Marketing Coordinator, Tiffany Risner is the face of Ingenex Digital Marketing and oversees in-house digital marketing strategies. Paired with a strong creative mind and a ...Continue Reading
Mobile Apps From Idea to App Store – A Marketer’s Perspective
Transform your business by harnessing mobile technology. Offering a creative, functional mobile application will differentiate ...Continue Reading