Her responsibilities as Marketing Director include: building relationships, promoting Briarwood Mall and its community, hosting community events, raising funds, implementing and maintaining ongoing media awareness, and ensuring an enjoyable experience.
Experiential marketing touches our senses and is woven into our shopping context. Engagement tools can include media displays, product interaction, music, activities and other on-site methods.
Simon malls took on the challenge chain-wide to turn their venues into high impact experiential marketing presentations. Their effort have been so successful, their facilities have been ranked with Arbitron. With 325 shopping centers, Simon is able to serve local, regional and national clients.
The list of high profile clients using Simon mall’s services is a who’s who of household names. U of M Athletics, Sarah Lee, and Dodge have all seen marketing success.
Simon mall marketing can be socially conscious as well. Washtenaw county Salvation Army raised thousands of gifts through their Angel Tree program at Briarwood mall. Huron Valley Humane Society conducted a gift wrap fundraiser at Briarwood. It was one of the largest programs of its kind in the country.
The key principals behind successful experiential marketing are simple. Marketing should be fun and go where the consumers are.
Denise Murray will discuss how Simon mall’s developed their highly effective, client centered marketing tools and strategies and how those valuable principals can be applied to your situation.
Denise J. Murray is Director of Marketing and Business Development at Briarwood Mall. She has been awarded Best of the Best for Marketing and Business Development by Simon Properties in 2014, and Going Above and Beyond for 2013. Denise has also been recognized for her role in the major renovation of Briarwood Mall in 2013.