If you sell a complex product or service — whether it’s technology-rich, or simply unique — you face a whole new set of challenges. You need to help your prospects quickly understand what you do and often how you do it. In this session we’ll touch on the unique challenges and some actionable techniques for effectively, efficiently communicating your brand value proposition through storytelling.
Skilled at defining and building brands that sell, Sean has extensive experience in marketing, advertising, and sales. Throughout his career he has been involved in a variety of aspects of demand generation — whether developing strategies and creative, or deploying systems for metrics. His passion is for truly
integrated brands that recognize and leverage the exploding spectrum of available communication channels. Sean also provides strategic and day-to-day guidance in all aspects of PWB operations.
Before joining PWB in 1994, Sean held sales and marketing positions with Gage Marketing — a leading provider of marketing execution services and developed technical marketing solutions for Dow Corning Corporation.
Sean is adjunct faculty in the Business Department at Kettering University, and a frequent speaker on marketing-related topics. He was a founding member and regular speaker at Ann Arbor SPARK’s Marketing Roundtable, including leading the group for two seasons.
When he’s not marketing something, you can usually find Sean outdoors — fly fishing, skiing, cycling, hunting, sport shooting, BBQing, or pursuing some other passion. Sean holds bachelor’s and master’s degrees from Central Michigan University and is an avid Chippewa Football fan.