Content Marketing; it’s been championed as “the new SEO” and it’s one of the most effective ways to be driving traffic and increasing customer engagement in 2015. The only downside? ...Continue Reading
Your Marketing Agency Pitch from the Client Perspective
Stratos was looking for partners to support the marketing and PR efforts for a product launch. The potential partners came up with different approaches and strategies. Pitches for new business ...Continue Reading
Social Media a Net Negative
The concepts that no one talks about but you need to know. A thought provoking presentation/discussion on social media and it’s impact on business good and bad. Travis started his ...Continue Reading
The Hardest Part of Building a Startup
Building and launching a startup can be relatively easy. From the initial idea to product launch things can progress without a hitch. But, what happens when it doesn’t take off? ...Continue Reading
Lead Generation for Higher Education
Every higher education marketing and admissions department is working to attract the best and brightest students to their university. Lead Generation for Higher Education is essential to reaching the right ...Continue Reading
When %*#! Hits the Fan: Managing Social Media Crisis Situations
A digital crisis situation can come from anywhere: a poor customer experience shared on YouTube, the offhand comments of an employee on Facebook, a blog post that creates a movement ...Continue Reading
What’s New in Mobile?
Technology is a constantly changing world, and to make effective use of it in a marketing program, you need to stay on top of those changes. In this talk, ...Continue Reading
How Integrated Marketing Helps Destigmatize the B-Word
Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate ...Continue Reading
Sponsored Social: Saving Publishers, Elevating Brands
From Kim Kardashian to the Associated Press, everyone is jumping on the Sponsored Social bandwaggon looking for an opportunity to sell blog posts, tweets, Instagram photos and more. Schram will ...Continue Reading
The Natives are Restless: Are Media and Marketers Friends, Enemies or Frienemies?
While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can ...Continue Reading