Attendees of this event will learn the 3 key components for executing authentic and engaging social media communications. Sola Obayan is an Online Marketing Specialist with 13+ years ...Continue Reading
Marketing without Barriers: Considering Digital Accessibility for Customers and Prospects with Disabilities
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website ...Continue Reading
Beyond Findability: How to Be Where Your Prospects Are Searching
Findability is a term usually used in the general context of websites and the ease with which the site and the information on the site can be found, usually ...Continue Reading
The Brighter Side of PR: How Companies Can Really Shine
In this presentation Christi Rankin, of Martopia Public Relations Group will talk about how companies can use internal PR to help create a culture of caring, ...Continue Reading
Pure Michigan: Changing the Conversation
The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. In ...Continue Reading
The Lincoln Motor Company: Reinventing a Classic
Founded in 1917, and purchased by Ford in 1922, the Lincoln Motor Company has produced some of the most iconic vehicles the world has seen. From the 1932 Zephyr to ...Continue Reading
From NFL to SEO
From competing on the professional football field to competing within the online marketing world, I’ve learned that competition is competition ...Continue Reading
The Changing News Media is Changing PR and Marketing
There is no doubt that the news media is in the midst of an ongoing transformation. In this talk, Graham Davis will share his insights on what this ...Continue Reading
Secret to B2B Marketing Success
Please join us as we explore what works and what doesn’t work in the world of business-to-business (B2B) marketing. We’ll ...Continue Reading
A Second Look at the Second Screen
The fact is, 75% of television viewers are engaged with a second screen at least once a month (according to Nielsen). Let’s take a “second” to explore some interesting examples ...Continue Reading