Relationship Marketing through Interactive and Social Promotion

Interactive and Social Promotion has leveled the promotional playing field when it comes to building a relationship with your target audience. Every company, no matter ...Continue Reading

Mobile Apps From Idea to App Store – A Marketer’s Perspective

  Transform your business by harnessing mobile technology.  Offering a creative, functional mobile application will differentiate ...Continue Reading

Mobile Marketing – Why It’s a Big Deal

Damian Rintelmann is our hero of the hour and stepped in to speak at LA2M this week.  Our scheduled speaker ...Continue Reading

Twitter for Business

Twitter is like an online cocktail party – a mishmash of chatter about work, life and the news of the day with folks you know and folks you need to meet.  It’s ...Continue Reading

Measuring the Success of Online Communities

Social media communities have become the hottest marketing tool of the decade, but how can you tell if they are working?  What are the ways to measure them?  Are current ...Continue Reading

Podcasting and VideoCasting – How it Works

Podcasts, Screencast, Vodcast: Take advantage of the growing demand for media to better serve your users and drive more traffic to your site.  Make yourself a resource for ...Continue Reading

Information Architecture and Web Design

Chris Farnum will lead a discussion about Information Architecture – what is it, why it’s important to marketers, and how it contributes to the process of creating great ...Continue Reading

Google Earth

Google Earth provides a way to model reality on earth… past, present, and future. Google Earth provides governments, advocacy groups, and businesses a means for sharing cohesive information with their ...Continue Reading

Google Maps

Helpless without your GPS? Can’t live without maps? Some of your customers are feeling the same. Come listen to Aydin Akcasu lead this week’s LA2M discussion, and see how easy ...Continue Reading

The Future of Newspapers in Ann Arbor – Annarbor.com

The newspapers have to face a difficult competition with the emerging online papers. Readable always during the day, with no need of going outside from the house or the office ...Continue Reading