Festivals are an important part of keeping a city visible as an arts destination. We have gathered the marketers from Ann Arbor’s top events to and ask about their challenges, ...Continue Reading
Designing for the First Five Seconds
People make snap judgments. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even ...Continue Reading
What’s New in Mobile?
Technology is a constantly changing world, and to make effective use of it in a marketing program, you need to stay on top of those changes. In this talk, ...Continue Reading
Top 10 Tips To Improve Your Digital Analytics Practice
Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this ...Continue Reading
TEDx Detroit – Leadership Panel Shares Insights Into TEDx Detroit
TEDx Detroit, on Tuesday, September 30 at the Detroit Opera House, is going to be an inspiring showcase of all that is great about Detroit. If ...Continue Reading
Standing Out In a Crowd: Tips for Today’s Tradeshow Exhibitors
Exhibiting at conferences and tradeshows provides you an opportunity to connect with your current and prospective clients. We’ll discuss some tips to make it worth your while, including identifying ...Continue Reading
Marketing Should Be Fun, Go Where Consumers Are!
Experiential marketing touches our senses and is woven into our shopping context. Engagement tools can include media displays, product interaction, music, activities and other on-site methods. Simon malls took ...Continue Reading
Marketing without Barriers: Considering Digital Accessibility for Customers and Prospects with Disabilities
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website ...Continue Reading
The 3 Ps of Social Media Management
Attendees of this event will learn the 3 key components for executing authentic and engaging social media communications. Sola Obayan is an Online Marketing Specialist with 13+ years ...Continue Reading
Beyond Findability: How to Be Where Your Prospects Are Searching
Findability is a term usually used in the general context of websites and the ease with which the site and the information on the site can be found, usually ...Continue Reading