Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this talk you’ll learn Top 10 Tips + 3 Things You Can Do Next Week To Get Started with better digital analytics to drive business success.

Excellence, simplicity, and focus drive how Don thinks as a strategic analytics leader. This belief system has served him well at companies like Leo Burnett, Mullen, and Lowe Campbell Ewald.

Don’s experience spans a wide variety of clients including BASF, Century 21, CenturyLink, CSC, CSX, Fage, Food Lion, GM, HondaJet, McGraw Hill Financial, Stanley Black & Decker, and SunTrust. Earlier this year, he led the digital analytics strategy for Chevy’s Purple Roads Super Bowl initiative, which resulted in a $1,000,000 donation to the American Cancer Society.