Exhibiting at conferences and tradeshows provides you an opportunity to connect with your current and prospective clients. We’ll discuss some tips to make it worth your while, including identifying your goals, reaching your audience, and employing several tactics including social media to make an impact.

Ryan Bowers is a marketing professional with over twenty-five years’ experience, with an expertise in business-to-business communications and a focus on the Michigan marketplace. Prior to joining McGraw Wentworth, Ryan held strategic marketing management positions with Talk America, DTE Energy-MichCon, and Brogan & Partners Convergence Marketing. As the Director of Marketing at McGraw Wentworth, Ryan is responsible for brand management, social media, public relations, database marketing, satisfaction research, and special projects including participating in conferences and trade shows.

Ryan received her BA in Economics and an MBA with a concentration in Marketing from The University of Michigan. Her work earned a 2010 Renaissance Award for Media Relations from the Detroit Chapter of the International Association of Business Communicators. She is also a member of Inforum, a Cornerstone Schools Partner, and an active volunteer in the Metro Detroit community.