Beyond Findability: How to Be Where Your Prospects Are Searching


Findability is a term usually used in the general context of websites and the ease with which the site and the information on the site can be found, usually based upon search engine results. In this presentation Terry Welty, V.P. Marketing for Duo Security will talk about how companies can incorporate what they learn from search engine results and how they can leverage this information plus their knowledge of their customers and prospects into proactive and targeted outreach, as well as finding more ways to efficiently put their information in front of the right prospects at the right time.

Terry Welty is Duo Security’s V.P of Marketing. In his 30 year career, he has worked on the management team of a number of technology start-ups, with a number of successes in bringing those companies to the forefront of their industry. His tenure in driving marketing programs includes V.P. of Marketing at Arbortext, which was acquired by PTC in 2005.

Duo Security’s hosted two-factor authentication service brings strong, scalable security to organizations of any size. Over 4,000 organizations in 80+ countries around the world rely on Duo for their security. Duo is based in Ann Arbor and is a privately held company whose investors include Google Ventures, True Ventures, Resonant Venture Partners, and Radar Partners. Find out more at www.duosecurity.com.