Experiential marketing touches our senses and is woven into our shopping context. Engagement tools can include media displays, product interaction, music, activities and other on-site methods. Simon malls took ...Continue Reading
Let’s Put Some Soul in Social Media
Can you love social media and not be sucked into the Matrix? Is social media making us less social in real life? Bank of Ann Arbor’s social media ...Continue Reading
Small Business Marketing Success All-Star Panel
Do you want to learn how to market your Ann Arbor business successfully? LA2M Marketing Education, a 501c3 nonprofit, is holding an exclusive event for small business owners and ...Continue Reading
The 3 Ps of Social Media Management
Attendees of this event will learn the 3 key components for executing authentic and engaging social media communications. Sola Obayan is an Online Marketing Specialist with 13+ years ...Continue Reading
Marketing without Barriers: Considering Digital Accessibility for Customers and Prospects with Disabilities
There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website ...Continue Reading
Beyond Findability: How to Be Where Your Prospects Are Searching
Findability is a term usually used in the general context of websites and the ease with which the site and the information on the site can be found, usually ...Continue Reading
The Brighter Side of PR: How Companies Can Really Shine
In this presentation Christi Rankin, of Martopia Public Relations Group will talk about how companies can use internal PR to help create a culture of caring, ...Continue Reading
Pure Michigan: Changing the Conversation
The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. In ...Continue Reading
The Lincoln Motor Company: Reinventing a Classic
Founded in 1917, and purchased by Ford in 1922, the Lincoln Motor Company has produced some of the most iconic vehicles the world has seen. From the 1932 Zephyr to ...Continue Reading
The Changing News Media is Changing PR and Marketing
There is no doubt that the news media is in the midst of an ongoing transformation. In this talk, Graham Davis will share his insights on what this ...Continue Reading