The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. In this presentation, Chad will share how Pure Michigan uses social media to accomplish specific objectives; as well as tips, tricks and tools any business can use to save time, grow followers and supercharge your social media efforts.
Pure Michigan’s social media presence ranks among the Top 10 worldwide among Skift’s analysis of more than 400 destinations globally.
The U.S. Travel Association awarded Michigan a 2012 Mercury Award for “Best Use of Social Media” in the nation. Think Social Media recently ranked Pure Michigan’s social media presence the best in the United States among all destination marketing organizations (DMO). Pure Michigan has ranked either #1 or #2 for 14 of the past 15 quarters — the highest rankings of any state.
Pure Michigan was the first state tourism agency in the United States to host a Google+ Hangout. Additionally, michigan.org continues to be the most visited state tourism website in the United States for seven years in a row.
Chad Wiebesick is the Director of Social Media and Interactive Marketing at the Michigan Economic Development Corporation (MEDC), and oversees social media for the State of Michigan’s tourism office. Chad manages Pure Michigan’s social media efforts across eight social networks including Facebook, Twitter, Google+, Instagram, Pinterest, Flickr, YouTube and a blog.
Chad is a recipient of Online Media & Marketing Magazine’s “America’s Top 20 Interactive Media Rising Stars,” and a national finalist in Media Magazine’s “Creative Media Awards" competition.