Blogging & Curation, Business Lessons Learned using Traditional and New Social Media Tools

A choice in social media for business today is blogging or curation, or some of both, or developing a hybrid.  How do you make smart choices among traditional and the ...Continue Reading

Importance of Usability in Product Development – Pfizer, Case Study

Usability of any product, whether it is software application, a website, or technical gadget is an important consideration.  Sherry Marcy, Science and Technology Market Strategies will ...Continue Reading

New Face of Public Relations

Public relations has evolved from media coverage, impressions and bylined articles to social content creation, online reputation management, customer service and even digital marketing and SEO. Find out how public ...Continue Reading

Blogging for Business

Blogging is a topic that is gaining more and more awareness both in and out of business. Many feel that they “should” blog or have recommended that they start blogging ...Continue Reading

WordPress, Blogger & Typepad Blogging Platforms Practical Guidance on Which to Use for Business

WordPress, Blogger & Typepad? Which blogging platform should you use? Join us this lunchtime, where Laura Fisher will be discussing the similarities and differences between these popular platforms, and will ...Continue Reading

Building Relationships With Bloggers

Join us for LA2M to hear Daniel DeMoss talk about Building Relationships with Bloggers. I’m sure some bloggers will be on hand for you to practice with as well. See ...Continue Reading

Lean Marketing – how to maximize marketing value with limited resources

Shamir Ozery will review marketing methodologies that help companies and marketers: Eliminate uncertainty Work smarter, not harder Develop Minimum Viable Campaigns Create validated learning cycles (build-measure-learn) Shamir will also talk ...Continue Reading

Connect With Your Enthusiast Customers Using Content Marketing

Current state of SEO, engaging expert audiences, measuring for success. Speakeer Bio: Bob Chunn is the former SVP of Digital at Borders and is now the Founder and CEO of ...Continue Reading