The Rise of Native Advertising

In 2005, the IZEA team had a vision that one day, every consumer would have the opportunity to create ...Continue Reading

Marketing ROI: Reality? Myth? Or Yeti?

Today’s marketer is continually chasing the Holy Grail of ROI. We’ll talk about the folklore, the realities, and the perceptions of ROI for marketers and their leadership customers. ...Continue Reading

Does Your Website Rule or Drool?

“Does Your Website Rule or Drool” is a 50 minute interactive presentation Meaghan created after driving online traffic to hundreds of sub-standard websites owned by local businesses. She felt the ...Continue Reading

Associate VP of Marketing- Eastern Michigan University

Learn what Eastern Michigan University Associate VP of Marketing Theodore G. Coutilish has learned over nearly seven years as the leader of EMU marketing. EMU is the fastest growing university ...Continue Reading

Entrepreneurial Ecosystem on Campus and how U-M Commercializes Technologies

Ever wanted to know how the entrepreneurial ecosystem has changed on campus over the past several years? Or maybe you’ve wondered, how does U-M commercialize its research, starting ...Continue Reading

How I Learned to Stop Worrying and Love Client Politics

Clients From Hell is totally true, amirite? Crazy requests, unreasonable deadlines, miniscule budgets – what gives?! How in the world did these people rise to the level they’re ...Continue Reading

All Of The Things I Wish I Knew When I Started My First Company

These are my lessons learned about building a company and career. I’ve co-founded 3 companies. 2 venture backed and 1 bootstrapped. And I’ve distilled everything I’ve learned ...Continue Reading

The 3D Printing Market is About to Explode. 
Is Your Business Ready for it?

Next year, several key patents expire which will make available 3D printing to the masses. No more content modeling as businesses and the public will take advantage of cheap, effective ...Continue Reading

Video Campaigns and Channels

Video channels are quickly becoming an important platform for building and expanding a company’s customer base. This talk will provide an introduction to key considerations for creating video content, campaigns ...Continue Reading