Real Life Experiences and Connections to Brands

Benjamin Bator is a founding partner of Texts From Last Night, a popular website that features text messages people send to each other. Since leaving law school to run TFLN ...Continue Reading

Non Profit, Educational & Public Sector Marketing: Tips, Tricks and Pits

Non-profit institutions face unique challenges. In this hour we’ll compare and contrast the non-profit industry with commercial ...Continue Reading

Transformational Branding

Changing a look and feel of a brand is one thing. ...Continue Reading

Amazon-ing Your Digital Marketing

 Isn’t Amazon awesome?Continue Reading

The Rise of Native Advertising

In 2005, the IZEA team had a vision that one day, every consumer would have the opportunity to create ...Continue Reading

Marketing ROI: Reality? Myth? Or Yeti?

Today’s marketer is continually chasing the Holy Grail of ROI. We’ll talk about the folklore, the realities, and the perceptions of ROI for marketers and their leadership customers. ...Continue Reading

Does Your Website Rule or Drool?

“Does Your Website Rule or Drool” is a 50 minute interactive presentation Meaghan created after driving online traffic to hundreds of sub-standard websites owned by local businesses. She felt the ...Continue Reading

Associate VP of Marketing- Eastern Michigan University

Learn what Eastern Michigan University Associate VP of Marketing Theodore G. Coutilish has learned over nearly seven years as the leader of EMU marketing. EMU is the fastest growing university ...Continue Reading

Entrepreneurial Ecosystem on Campus and how U-M Commercializes Technologies

Ever wanted to know how the entrepreneurial ecosystem has changed on campus over the past several years? Or maybe you’ve wondered, how does U-M commercialize its research, starting ...Continue Reading

How I Learned to Stop Worrying and Love Client Politics

Clients From Hell is totally true, amirite? Crazy requests, unreasonable deadlines, miniscule budgets – what gives?! How in the world did these people rise to the level they’re ...Continue Reading