The Sponsorship Shift: Taking Traditional Dollars Digital


As media continues to evolve through technology, traditional platforms are adjusting to compete in the marketplace.  Sponsorship dollars that were once being spent on radio, TV and signage are now being shifted to video’s, social media contests and digital driven, measurable opportunities.  Learn about industry trends (in sports and entertainment specifically), as we’ll discuss specific examples whether you’re the buying or selling sponsorships for your organization or event.