Bloggers, TweetTeams™ and YouTube stars, oh my!
We all know that word-of-mouth referrals are the No. 1 way to get someone to try your client’s product or service. Better yet, a word-of-mouth referral from someone you know, trust and respect – otherwise known as an influencer – is the most powerful of all.
In today’s digital era, social media is the best way to spread word-of-mouth recommendations. Businesses recognize the advantages of having online influencers talk about their products on Twitter, Facebook, Instagram, via YouTube videos, blogs and more.
But marketers, when was the last time you had these real people (who also happen to be mom bloggers, fashionistas and social PR experts) do the talking for your clients?
In this session, Emily A. Hay will fill you in on the targeted social media influencer landscape. Hear case studies and specific ways she has activated these powerful projects for clients and demonstrated measurable results. She’ll show you how to put these authentic brand ambassadors to work for your clients: Flexibly and affordably, one project at a time.