Marketing Challenges for Health Care

Apr. 9th 2014 by Jeff Scott

In addition to being a political and cultural flash point, America’s Health Care Reform Act has represented one of the most difficult marketing challenges in recent memory for health care ...Continue Reading

Pressing Words: The Evolution of WordPress and How It Can Help Your Website

Apr. 2nd 2014 by Ross Johnson of 3.7 Designs

In 2003 two young developers took over an abandoned open source blogging platform, calling it “WordPress.” WordPress has evolved significantly over the past decade, transitioning from a blogging tool into ...Continue Reading

Marketing at a Big 10 University- U of M

Mar. 26th 2014 by Lisa Rudgers

Make sure to join LA2M for this two part event!  This one will feature Lisa Rudgers of the University of Michigan. She is the Vice President for Global Communications and ...Continue Reading

Marketing at a Big 10 University- MSU

Mar. 19th 2014 by Heather Swain

This event is part one of our Big 10 University marketing event.  It will feature Heather Swain of Michigan State University. She is the Vice President for Communications and Brand ...Continue Reading

Make Your Work History a Story/Narrative

Mar. 5th 2014 by Collin LaLonde

 Collin is the president of the search firm, Talent Executive Search. He is an expert at digital subjects where he places talent in the advertising and marketing space. ...Continue Reading

The Sponsorship Shift: Taking Traditional Dollars Digital

Feb. 12th 2014 by Bilal Saeed of Pakmode Media + Co-owner and GM AFC Ann Arbor

As media continues to evolve through technology, traditional platforms are adjusting to compete in the marketplace.  Sponsorship dollars that were once being ...Continue Reading

How a Health Insurance Company Successfully Uses Facebook Ads

Jan. 22nd 2014 by David Murray of BCBSM

Here’s the deal. Any company can throw money into Facebook ads and sponsored posts and say they increased likes or ...Continue Reading