Stratos was looking for partners to support the marketing and PR efforts for a product launch. The potential partners came up with different approaches and strategies. Pitches for new business ...Continue Reading
Social Media a Net Negative
The concepts that no one talks about but you need to know. A thought provoking presentation/discussion on social media and it’s impact on business good and bad. Travis started his ...Continue Reading
The Hardest Part of Building a Startup
Building and launching a startup can be relatively easy. From the initial idea to product launch things can progress without a hitch. But, what happens when it doesn’t take off? ...Continue Reading
How Integrated Marketing Helps Destigmatize the B-Word
Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate ...Continue Reading
Famous in Your Field: How to Stand Out from the Crowd and Attract More Fans to Your Business or in Your Career
Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you’re known as ...Continue Reading
Content, Content, Content
Content marketing, branded content, brand journalism — call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage. Case studies ...Continue Reading
TEDx Detroit – Leadership Panel Shares Insights Into TEDx Detroit
TEDx Detroit, on Tuesday, September 30 at the Detroit Opera House, is going to be an inspiring showcase of all that is great about Detroit. If ...Continue Reading
Storytelling for Complex Brands
If you sell a complex product or service — whether it’s technology-rich, or simply unique — you face a whole new set of challenges. You need to help your prospects ...Continue Reading
Standing Out In a Crowd: Tips for Today’s Tradeshow Exhibitors
Exhibiting at conferences and tradeshows provides you an opportunity to connect with your current and prospective clients. We’ll discuss some tips to make it worth your while, including identifying ...Continue Reading
Marketing Should Be Fun, Go Where Consumers Are!
Experiential marketing touches our senses and is woven into our shopping context. Engagement tools can include media displays, product interaction, music, activities and other on-site methods. Simon malls took ...Continue Reading