The Xbox console has evolved from its early days as a gaming platform into the entertainment hub of the family room. Through the console’s subscription service, ‘Xbox Live’ is transforming ...Continue Reading
Covering Live Events with Social Media
Social media can be a powerful tool to cover live events – pre, post and during the event. Establishing hashtags, recrutiing influencers, using rich media and blending the online and ...Continue Reading
10 Digital Marketing Resources to Impact Business Success
LA2M founder and co-author of the New Media Driver’s Resource Guide, Derek Mehraban speaks on 10 digital marketing resources that will impact business success ...Continue Reading
Making the Ask: Referrals and More
Networking is all about developing a long-term resource for professional and personal success. The problem is, most people don’t know how to call on that resource effectively and appropriately. In ...Continue Reading
To Twitter and Beyond: A Case Study for Optimizing Tweets, Tweeps and Peeps
Are you knee deep in multiple social networks? Is ‘SoMe’ still intimidating? Fortunately, the pace of social media integration is making it easier to manage multiple networks and ‘be there ...Continue Reading
Stop Hating Your Customers: Defining & Attracting Your Ideal Client
Are there customers you let go to voice mail when you see their numbers on your CallerID? Do you want to hide under your desk when you hear them walk ...Continue Reading
Navigating Business Reputation Management
Regardless of a company’s size, its reputation is incredibly important because it influences numerous decisions. Reputation impacts consumer decisions to purchase goods and services, investor decisions to invest, and job ...Continue Reading
The ABC’s of the Cloud
Bryan Beecher leads the technology team at the world’s largest archive of social science research data. His team has been using “the cloud” for the past three years as a ...Continue Reading
GOAL! Making 2012 Your Best Year Yet.
How to be productive, positive and passionate at home, at work and at life. Every year, Terry Bean and Charlie Wollborg (both recent presenters at LA2M) host a series ...Continue Reading
Fishing in Your Market
Through this incredible presentation, Daniel Walker, CEO of River’s End Consulting, will outline three basic methods for gathering critical customer needs data and relate them to fishing methods. The first ...Continue Reading