Technology is a constantly changing world, and to make effective use of it in a marketing program, you need to stay on top of those changes. In this talk, ...Continue Reading
How Integrated Marketing Helps Destigmatize the B-Word
Let’s face it… on the surface, buses aren’t sexy. So how can they be promoted as an attractive transportation choice to an increasingly diverse audience? If you communicate ...Continue Reading
Sponsored Social: Saving Publishers, Elevating Brands
From Kim Kardashian to the Associated Press, everyone is jumping on the Sponsored Social bandwaggon looking for an opportunity to sell blog posts, tweets, Instagram photos and more. Schram will ...Continue Reading
The Natives are Restless: Are Media and Marketers Friends, Enemies or Frienemies?
While traditional media outlets struggle to produce relevant news with fewer recourses and retain audience share, marketers have an increased interest in native advertising, content marketing and custom content. Can ...Continue Reading
Famous in Your Field: How to Stand Out from the Crowd and Attract More Fans to Your Business or in Your Career
Wish you could break out of the commodity trap? Want to reach more prospects who need your services? Need to leverage your time and your resources? If you’re known as ...Continue Reading
You PAID for THAT?
“You PAID for THAT?"is a 30 minute interactive presentation designed to educate business owners about what a website can and should do ...Continue Reading
Content, Content, Content
Content marketing, branded content, brand journalism — call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage. Case studies ...Continue Reading
TEDx Detroit – Leadership Panel Shares Insights Into TEDx Detroit
TEDx Detroit, on Tuesday, September 30 at the Detroit Opera House, is going to be an inspiring showcase of all that is great about Detroit. If ...Continue Reading
Storytelling for Complex Brands
If you sell a complex product or service — whether it’s technology-rich, or simply unique — you face a whole new set of challenges. You need to help your prospects ...Continue Reading
Standing Out In a Crowd: Tips for Today’s Tradeshow Exhibitors
Exhibiting at conferences and tradeshows provides you an opportunity to connect with your current and prospective clients. We’ll discuss some tips to make it worth your while, including identifying ...Continue Reading