The Pure Michigan campaign launched in 2006 and quickly won national accolades, including being named by Forbes as one of the all-time best travel campaigns ever. In ...Continue Reading
A Second Look at the Second Screen
The fact is, 75% of television viewers are engaged with a second screen at least once a month (according to Nielsen). Let’s take a “second” to explore some interesting examples ...Continue Reading
Pressing Words: The Evolution of WordPress and How It Can Help Your Website
In 2003 two young developers took over an abandoned open source blogging platform, calling it “WordPress.” WordPress has evolved significantly over the past decade, transitioning from a blogging tool into ...Continue Reading
All Of The Things I Wish I Knew When I Started My First Company
These are my lessons learned about building a company and career. I’ve co-founded 3 companies. 2 venture backed and 1 bootstrapped. And I’ve distilled everything I’ve learned ...Continue Reading
The 3D Printing Market is About to Explode. Is Your Business Ready for it?
Next year, several key patents expire which will make available 3D printing to the masses. No more content modeling as businesses and the public will take advantage of cheap, effective ...Continue Reading
Video Campaigns and Channels
Video channels are quickly becoming an important platform for building and expanding a company’s customer base. This talk will provide an introduction to key considerations for creating video content, campaigns ...Continue Reading
Startup Marketing – An Open Forum
Join CEO of Ingenex Digital Marketing, Derek Mehraban for an open forum on startup marketing. Mehraban has launched a few startups, and is in the process of launching a new ...Continue Reading
How to Develop a Brand that Matters
Today we live in a digital economy that force’s us to disrupt and re-think everything that has worked for us historically. Come and learn strategies on how to effectively manage ...Continue Reading
From the Scrappy Little Brand to the Green Beans, Back Room, and Diaspora Marketing Plan
Karim Motawi, a 20 years tile industry veteran will discuss the evolution of of his marketing ideas in response to the different and distinct needs of the companies ...Continue Reading
Mobile Apps that Deliver Marketing ROI
Marketing departments are often charged with defining the strategy and direction for mobile applications. In the changing mobile landscape, apps are getting more sophisticated, as are user expectations. What ...Continue Reading